A free update released today for QuarkXPress 9 features App Studio, an addition which allows designers to create branded apps for the iPad, distribute applications through the Apple App Store, and also design and publish content for in-app purchases. This integrated set of tools puts designers in control and offers a pricing model that brings iPad app creation and publishing within everyone's reach.
“The proliferation of digital devices has created significant challenges for designers and publishers who not only need to get to the iPad, but who want to offer their readers an innovative, cutting-edge experience,” said Gavin Drake, vice president of marketing for Quark. “With App Studio we eliminate the biggest hurdles by offering a solution that designers can manage without requiring programming and that is affordable. Just as importantly, our pricing model doesn't lock customers into monthly subscriptions, download costs, or revenue shares with Quark, which means taking the first step into iPad publishing doesn't require a long-term commitment.”
iPad Publishing With App Studio
Consumers are choosing the iPad to access all types of content, from newspapers, magazines, and books to financial reports, research papers, product guides, brochures, and more. With App Studio, designers, publishers, and organizations can reach those consumers using App Studio.
The key components of App Studio are:
QuarkXPress 9: With QuarkXPress 9, designers create unique, immersive, and interactive experiences using the page-layout and design skills that are already familiar. The new App Studio layout space within QuarkXPress allows designers to create dedicated vertical and horizontal orientations simultaneously with content that can be automatically synchronized between orientations. Designers can enrich content with pictures, slideshows, movies, and audio, as well as with scrollable layouts that are unique to tablet devices.
App Studio Factory: To create branded apps, designers use App Studio Factory, the standalone Mac OS X software included with QuarkXPress 9.1. App Studio Factory enables designers to create customized App Studio apps using predefined app templates that offer a variety of features, including in-app purchases and in-app subscriptions.
App Studio Issue Previewer: Designers can test App Studio issues with this free app by downloading it to their iPad from the Apple App Store, or by installing it on a Mac and running it in the iOS Simulator.
App Studio Publishing Portal: Designers use the App Studio Publishing Portal to manage their App Studio apps and issue files, including when and where issues are published as well as to track when and where issues are sold.
The Cost of Publishing to the iPad with App Studio
To publish to the iPad with App Studio, designers and publishers will purchase an app template license and an issue license pack from Quark, which are one-off costs required for each app created and each issue published to the app. Other than these two costs there are no ongoing fees required by Quark.
As an example of Quark's pricing structure, a designer creating an app for a one-time single issue would purchase from Quark the app template license, which costs $149, and a one-issue license pack, which costs $349. In this instance, the fees from Quark equal $498. The designer will also need an Apple iOS Developer Program membership, which costs $99. For a full breakdown of the cost per each app template and the license bundles, please visit http://www.quark.com/Products/AppStudio/Pricing.aspx.
iPad Publishing in Education
Quark is providing discounts of up to 90 percent to App Studio users in education, including faculty, students, and institutions. With this discount, a design student can create an app for as little as $50 for both the app template license and issue license pack, and an educational institution can publish a monthly iPad magazine for just $447 for the first year.
Getting Started with App Studio
For a complete overview of App Studio, please visit: http://www.quark.com/appstudio.
Current QuarkXPress 9 users can get started by downloading QuarkXPress 9.1 for free from http://www.quark.com/Support/Downloads/. A comprehensive user guide is available that runs App Studio users through the process of enriching content, creating apps, and managing apps.
Users who are not currently using QuarkXPress 9, can start with a free, fully-functional, 30-day Test Drive version. Users who have already completed the 30-day trial of QuarkXPress 9 are invited to come back for another demo and experience App Studio. To download the QuarkXPress 30-day Test Drive visit http://www.quark.com/products/quarkxpress/test_drive.aspx.
The cost of QuarkXPress 9 is $299 to upgrade or $799 for the new full product.