Primitive Response Technology, LLC (PRT) wants 2014 to be the year everyone skips New Year's resolutions, replacing them with realistic, long-term goals using CraveMate and CraveMateLite, PRT's health and mindful assistant apps for iPhone.
Designed to help anyone set realistic long-term goals, monitor progress and communicate wins and losses with the world or a few good friends, CraveMate and CraveMateLite remind and support users to make the lifestyle changes that, over time, turn into healthy habits.
"Many of us think we can change our lives simply with a resolution, but it's exceptionally difficult to do. Plus, resolutions are shortsighted. Positive, lasting lifestyle change requires a focus on realistic, long-term goals that you can manage and achieve," said Thomas DiGiacinto, PRT's CEO.
The reason so many resolutions fail is a matter of biology. Making a resolution stick requires willpower and that involves the prefrontal cortex of the brain (the area behind your forehead). But a resolution, such as dropping 10 pounds, without addressing the behavior, overloads the brain without preparing it for the ultimate goal.
"Look for ways to use goal setting and achievement as a way to develop healthy habits. Developing habits gives your brain the training it needs to build willpower so that you can reach your ultimate goal, whether it is healthy weight, greater fitness, less stress or whatever," DiGiacinto explains.
In the app, reminders alert users to the habits they have indicated they aspire to change. Connections to social media provide additional motivation by reaching out to friends and family for encouragement. Additionally, users can also take photos as they work to achieve their goal to capture, document and share their success.
Co-founder Lorraine Bauman adds, "CraveMate helps you change bad habits into good ones. Rather than making a resolution to lose weight (the number one resolution of all time) use CraveMate to guide and remind you to achieve a healthy weight through clean eating, regular exercise and becoming more mindful of your life choices."
CraveMate ensures that anyone can celebrate New Year 2014 without resolutions. Instead, the innovative app will help users start living well by setting lifestyle goals to achieve a desired body weight, prevent disease and reduce stress.
CraveMate 1.1, the innovative way to overcome cravings for a healthy lifestyle, is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Health & Fitness category. There is a Lite version available.