The Encyclopaedia Britannica App has won the 2012 Appy Award in the Reference category, the company announced. The Appy awards, which recognize the best mobile apps in many categories, were announced on March 19 at a gala ceremony in San Francisco.
“This is the perfect capstone to a successful product launch,” said Greg Barlow, a senior vice president and chief marketing officer at Encyclopaedia Britannica, Inc. “Reviewers love it, customers love it, and we're delighted to see our peers in the industry feel the same way.”
The Britannica App provides access to the entire encyclopedia-80,000 articles-for users of the iPad, iPhone and iPad Touch in a sleek and engaging interface for $1.99 a month. Praised by reviewers, such as the Wall Street Journals' Walter Mossberg, the app is lavishly illustrated and sports a host of special features, such as Link Map, a graphical browser that connects interrelated articles in a fun and interactive way.