Today at SXSW Interactive, Liilak Inc. announced the U.S. debut of Good vs. Bad 1.2, an online customer review tracker that consolidates and rewards honest feedback, good or bad.
The speed of today's social networking means that negative comments about a product or service can go viral in no time, damaging a company's reputation. However, with so many customer review sites online, it is nearly impossible for business owners to get a clear picture of all the comments their customers are sharing across their social media networks.
Good vs. Bad tracks feedback from the top review sites and social networks, including Facebook, Foursquare, Yelp and Tripadvisor, and consolidates the information into an easy-to-use executive dashboard. In addition to a 360 degree view of feedback for their company, business owners also can access a benchmark rating vs. their competition, as well as best practice tips and advice on creating and measuring effective customer loyalty programs.
A unique aspect of the Good vs. Bad program is the fact that consumers receive rewards simply for sharing feedback about products and services. Reviews and ratings are rewarded with virtual money - Bedollars - that can be used like real money to redeem offers and coupons from Good vs. Bad participating retailers.
"Good vs. Bad provides business owners with complete insight into customer satisfaction, as well as a channel to reach and reward customers," said Jarkko Jokirinta, chief executive officer, Liilak Inc. "Coming from Finland, ranked number one on the list of most honest countries in the world, we designed Good vs. Bad to be the most honest customer index possible."
Liilak leverages the foursquare API, which means the Good vs. Bad mobile app is seamlessly integrated with an extensive database of all the information available to the popular Foursquare application.
Attendees of SXSW 2013 Interactive can view and rate the Good vs. Bad application themselves during the SXSW trade show, March 10-13, booth number 1223/1225 (Pavilion 3).
Good vs. Bad is the most honest customer index in the world. Good vs. Bad solution helps everyone speak up and makes it painless for business managers to understand and solve problems with customers. Users everywhere use Good vs. Bad mobile app as the easiest way to share instant experiences about venues, products and businesses. Uniquely a reward is always guaranteed in return. For business managers Good vs. Bad provides an exclusive network. Membership includes Executive Dashboard - a social media success mash-up from customer perspective, Peer Group - answers to problems and Tools - a set of best practice applications to create sustainable loyalty and measure a business' index effectively.
Good vs. Bad 1.2 is free and available worldwide through the App Store in the Social Networking category.