In its introductory release, Googaby has amassed a collection of tools and capabilities that dramatically enhances Apple's Address Book. Googaby provides a 'spreadsheet' view of your contacts in a fully customizable iTunes-like browser. Users can drag selected contacts from Googaby's browser directly into spreadsheets - no export or import is required. The data that appears in the spreadsheet is fully customizable.
Googaby provides over 30 built-in filters which are conceptually similar to Address Book's Groups, but provide significant new capabilities. Examples of Googaby's data related filters include 'Invalid Email Addresses' and 'Duplicates by Phone Number'.
Googaby adds its own geographic and gender data in order to supply filters and tools that have never been available in Address Book. Googaby combines authoritative city name and zip code data from the US Post Office with metropolitan area data from the US Office of Management and Budget (OMB). Using this data allows Googaby to provide filters based on US metropolitan areas as well as valid addresses. It provides a lookup tool for both city names and zip codes.
Googaby also has a built-in database of 2,000 names that facilitates possible gender identification. Users can easily add their own names if Googaby isn't strong in their culture. There is even a convenient option to add the user's custom names back into Googaby's general database. Googaby provides filters based on the gender of a contact's first name as well as providing a means to directly assign a gender to each contact.
Googaby takes this filter concept one significant step further by providing full set operations on multiple selections - you can find the union or intersection of Groups, Smart Groups, and Googaby filters; for the true geek there is even a 'not' operator.
Googaby allows you to log in to your Facebook or LinkedIn account and then provides filters for each social graph - one for 'In Address Book' and another for 'Not in Address Book'. You can optionally use the contact's image from either network.
Data in the Address Book can get munged up by everything from fat fingering to a bad synch day. Googaby provides a battery of tools to address these points of pain and each one operates on multiple contacts. There's "Find and Replace", "Switch Fields", "Convert Case" and "Remove Duplicated Information".
One of the peskier aspects of Address Book is the notion of a primary email address or phone number. Googaby finally gives the user the ability to manage which one is designated as such.
Googaby offers built in email merge and print merge support for Apple's Pages application. There's a sample Pages script that's heavily commented to get you going. Email merge allows you to easily construct your own templates for those cases where you send the same missive out to various folks.
Googaby also supports a generalized 'Execute AppleScript' function that allows the user to run scripts directly on selections in the browser.
Several other handy features include 'Clone contact', fully customizable vCards, and Save As tab file, vCard, or xml.
At the launch Steve Cronin, the developer, said, "I've really focused on functionality and speed. I'm sure some folks will criticize the interface as being a bit mundane. Don't worry - I'm on it."
Available exclusively in the Productivity category in Apple's Mac App Store, Googaby 1.0 is available at the introductory price of $14.99 (USD).