iClassics: New iPad App Encourages Music Discovery for Classical Fans

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iClassics music discovery app

Classics is a new classical music discovery application developed exclusively for Apple's iPad. Created by Deutsche Grammophon and Decca Classics U.S. in partnership with L4 Mobile, the app allows consumers to explore the recordings from these labels' vast and prestigious catalogues in a new and interactive way.

Deutsche Grammophon and Decca labels are home to such lauded artists such as Luciano Pavarotti, Cecilia Bartoli, Daniel Barenboim, Gustavo Dudamel, Leonard Bernstein, Anna Netrebko, Renee Fleming and many more. Utilizing a unique tagging interface, iClassics offers the ability to search, mix and match composers, instruments and even moods, successfully catering to classical music beginners and established fans alike. iClassics also includes an interactive composer timeline featuring over 100 composers ranging from the Medieval time period through the present. In addition, users have the ability to share their classical music discoveries with friends on Facebook and Twitter. Free updates will include new recordings along with new features as they roll out.

iClassics includes the following features:

  • Interactive Tagging Interface
  • Free Streaming Deutsche Grammophon & Decca Classics Radio
  • Streaming Audio Samples
  • Integration directly with the iTunes Music Store
  • Facebook integration
  • Twitter Integration
  • Apple AirPlay Enabled

"Classical music is an incredibly rich experience, but the sheer variety of composers, performers and interpretations can be daunting for some," said Max Hole, Chief Operating Officer, Universal Music Group International, who is responsible for UMG's market-leading classical music labels worldwide.

"This new, exciting iClassics app simplifies this complex world and guides music lovers to the finest recordings of the masterpieces performed by the world's top performers in an enjoyable, user-friendly way. Our goal is to help more people discover this extraordinary world."

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