Ptch, a new category-defining mobile app that lets users create, share and collaborate on multimedia stories called Ptches, launched in the Apple App Store. Backed by DreamWorks Animation, Ptch channels the creative and technical storytelling expertise of DreamWorks into a simple and easy-to-use tool for everyday self-expression. The free app allows users to quickly and easily compose multimedia mash-ups up to 60 seconds in length using the photos, videos and music from their iPhones and social feeds.
"We are witnessing one of modern history's most far-reaching and exciting waves of self-expression," said Ed Leonard, CEO of Ptch. "Ptch provides the next-generation platform that will empower every user to create compelling, personalized content to share with their followers, friends and families."
The iPhone has emerged as the most popular device for capturing video and photos. Now Ptch provides an easy and fun way to package this content into powerful and sharable personal expressions. In addition to accessing photo and video content on their iPhones, Ptch delivers in-app access to users' photos and videos from popular social feeds, including Instagram, Google+, Facebook, Tumblr, Twitter and Viddy.
Unique to the Ptch platform, Ptches are "living media," which means they are highly customizable compilations that can be quickly re-mixed, mashed and shared using a range of music and styles for personalized, expressive and stunning storytelling.
Ptch empowers users to start visual conversations and achieve a new level of quality and creativity across the range of their social media sharing, so they can:
- Connect with friends, family and fans;
- Capture special events, vacations and life moments;
- Creatively express everyday experiences; and
- Interact and collaborate via social media.
Ptch is available for iPhone 4 and 4S devices, as well as the iPod and iPad, and is free to download now in the Apple App Store.