Digital Clarity, a wholly-owned subsidiary of RTG Ventures, Inc. ( OTCQB : RTGV ), has entered the thriving mobile app and web app development markets as an official iOS developer and extended its web development operations to include Ruby on Rails web app development. The mobile app market is currently worth $6.8 billion and is growing at nearly 30 per cent per annum.
Digital Clarity's Managing Director, Reggie James, commented: "This is an exciting development for the company. The mobile device is now core to any company's business strategy and online, the world is thinking more about apps than websites right now. Having the ability to create mobile and web apps in-house is an important addition to RTG's capability as well as a massive revenue opportunity for Digital Clarity. Simply, opening up app development will accelerate our growth path and take us into more strategic areas of our clients' businesses.
"World Mobile Applications Market reported in January 2011 that the mobile app market is currently worth $6.8 billion. The same report says that it will grow to over $25 billion in the next four years, while Gartner forecasts $29.5 billion by 2013 and IDC forecasts $35 billion by 2014. There is consensus among the world's leading analysts that this market is due to grow by around 30 per cent a year between now and 2015. It's clear that we had to enter the market to establish a footprint and leverage our experience from related markets."
On February 15, former Google CEO Eric Schmidt reported that Smartphone sales had surpassed PC sales. Digital Clarity is consulting its current and prospective new clients on how they should best be looking to adopt a mobile-first strategy if they're to position themselves competitively for the future. True forward-thinking companies will be questioning whether their strategy should be 'smartphone first' or 'tablet first' to engage and sell to this growing user group.
Though currently focused on Apple's iOS Developer program, Digital Clarity will be extending its capability further to include the Google Android app market as well as focused RIM/Blackberry applications.