The brainchild of Stephen Holmes and Chris Kessling, childhood friends and avowed pistonheads, it's a quirky app that takes a picture of any real life car and transforms it into a squashed, toy racer version. Aimed at car enthusiasts and making it easy to share the pictures using email, picture messages, Facebook, Twitter, and other social networking sites.
It uses complex photo manipulation tools to alter the original photo of any car but the joy of the resulting images is that they retain their distinguishing features and are recognizable as the original car but from a whole new perspective.
"We're genuinely proud of Squash My Car because it uses some very advanced photo manipulation techniques," says Aidan Rooney of Masters Allen who managed the technical development. "But primarily, we're launching it as a little piece of entertainment for car fans of all ages. It's easy to use - just snap a picture or select one from your photo library and press a button to let Squash My Car work its magic."
"We're looking forward to seeing the pictures that app users come up with," Chris Kessling adds. They hope to bring some fun to the Twitter community by launching a #squashmycar hashtag so everyone can share their best shots - whether of their own car or a most loved or hated celebrity vehicle or classic marque.
Watch Squash My Car
via PR Mac