Squard, Inc. today announced the official release of Squar'd [pronounced 'Squared'] - a free application for iPhone and Android that combines three of the most popular mobile activities - gaming, photo sharing and social media.
With Squar'd, photos are divided into 5x5 randomly shuffled squares to create Squarified puzzles. Users can then share puzzles with friends who must solve them in order to see the shared photos. Photos are always shared in their squarified state and users can only view and comment on photos after the puzzle has been solved.
Users earn points for creating, sharing and solving Squar'd puzzles. Points are for bragging rights only for now, except for featured Squar'd Play2Win puzzles that will reward the best players with special prizes.
Squar'd is opening up the platform to brands as a new way to engage with mobile users by offering incentives that are only available after completion of a 'sponsored' puzzle or by creating contests rewarding the users who have earned the highest points.
"Squar'd is inherently social - users earn points for not only for solving puzzles, but can also boost their scores by sharing and forwarding solved puzzles to more friends," said Yanna Sigenlaub, co-founder and CEO of Squard, Inc. "Squar'd makes photo sharing fun for people of all ages, and for advertisers, Squar'd offers a new form of engagement, because users are directly interacting with brand photos."
Squar'd is available for iPhone and Android and can be downloaded free from the App Store and Google Play.
Squar'd - A Photo Sharing Game 1.1 is Free and available worldwide exclusively through the App Store in the Photo & Video category.