VidiBee, the video competitions platform, was put on general release this week from Mobile Video Services Ltd. It is currently available on iPhone, with an Android version soon to follow. The free app invites users to compete for prizes by entering 15-second video clips direct through their smart-phone in a bid to win the best rating score from other users. Competitions typically run for 4-5 days and have already featured diverse topics, from talent contests and artistic animations to beauty themes, such as nail art. Prizes won by users have so far included private dance lessons, clothing discount vouchers and iTunes and Amazon store vouchers.
VidiBee's approach to mobile video advertising leverages mobile technology to actively engage users - allowing them to enter and rate fun videos and to interact directly with brands they choose. By inviting users to participate in branded competitions with multiple touch-points, VidiBee does away with interruptive "pre-roll" advertising altogether, which is seen as increasingly ineffective.
The platform also boasts "viral-ready" content, with the ability for users to share entries and competitions on other social media, Facebook and Twitter, at the push of a button. The app has a strong social element itself, with User profiles showing off any videos they have previously uploaded and an Activity Stream displaying actions of Users and Brands they're following.
The video competitions app has been well-received by early adopters, with feedback such as "OMG! It's really good - something I've been looking for!" whilst others have likened it to a competition-based version of Twitter's Vine: "It's like Vine but with competitions... and I can win stuff on VidiBee, so why would I want to put my videos anywhere else?"
* Themed video clip competitions
* Set-duration competitions
* User and Brand created competitions
* Real-world prizes to be won
* Branded competition details pages
* Direct mobile video upload and recording
* Stop-motion capture recording facility
* 5-star video rating system
* Winner's area, showing past competitions
* Video and competition sharing through Facebook and Twitter
* Follow other users and brands
* Comment on videos
* Activity Stream
* 'Famous' Section for the best videos
The start-up's revenue is derived from placing branded competitions - which the app has been specifically designed for - all of which means VidiBee's users can enjoy watching, rating and sharing their favourite videos, with no fear of interruption from unwanted adverts.
VidiBee 2.1.2 is free to download and use and is available worldwide through Apple's App Store in the Social Networking category. The London-based team is currently testing the service with select brands. Enquiries are welcome.