The brand long-known as the go-to source for cake decorating and candy creation has just released an iPad app to share their knowledge and passion with iOS bakers of every skill level. The mobile app is a wealth of Wilton's information gleaned from 80 years of confection experience.
The free application, Wilton Cake Ideas & More, offers decorating enthusiasts more than 3,000 cake and treat ideas, recipes, how-to videos and decorating techniques. In addition, the app showcases ideas from Wilton's annual Yearbook of Cake Decorating which is online for the first time.
“We are committed to evolving the cake decorating experience by bringing a traditionally offline activity to life across emerging platforms such as the iPad,” says Eric Erwin, executive vice president of marketing and product development for Wilton. “Our new app offers a visually vibrant, engaging and interactive experience to decorators everywhere.”
The Wilton iPad app follows the recent introduction of the company's mobile optimized website and interactive QR codes on in-store packaging and displays. These initiatives are part of Wilton's “empower everywhere” campaign, designed to bring the company's vast expertise, ideas and advice to decorating enthusiasts wherever they happen to be and however they choose to access it.
The app enables decorators to find the perfect treat to decorate for any occasion, providing step-by-step techniques and recipes in an approachable and interactive, touchscreen format.
The Wilton Cakes & More iPad App Lets Users:
- Browse large and vibrant photos of more than 3,000 amazing cake, cookie, cupcake, and other treat decorating ideas
- Filter ideas by treat type (e.g. cookie, cupcake, etc), occasion, theme, idea rating and difficulty level
- Search ideas by keyword
- Enable a ‘Decorate Mode' for any idea which makes it easier to follow step-by-step instructions on screen while decorating
- Bookmark favorite ideas
- Read ratings and reviews of treat ideas from other decorators
- Access questions and answers from the Wilton community relating to specific treat ideas
“Our core consumers are increasingly on the move and as a result, demand more accessible and portable ways to interact with the Wilton brand when planning their next celebration,” adds Erwin. “In addition to the Wilton iPad app, we will continue to invest in reaching our consumers with rich content via their preferred communication platforms. By doing so, we can extend our legacy of inspiration, information and instruction to the broadest audience. For over 80 years, Wilton has been empowering cake decorators through various offline and online channels and our iPad app is a continuation of that goal.”
The Wilton Cakes & More iPad App Video: