AppCraver recently spoke with Brett Gardner, head of user growth over at CoolIris, Inc — the developers of the CoolIris search application and the mobile app of the same name. She answered our questions about developing apps for the iPhone and iPod touch.
1. When did you start developing apps for the iPhone?
Brett Gardner: This is our first iphone app. We started developing it a few months back. This is the first of several releases of Cooliris for iPhone so stay tuned for updates to this app in the coming weeks.
2. What was the inspiration behind your app?
Brett Gardner: We actually got a lot of requests from our users. We had always planned to do an app for iPhone but the requests from our users got louder and louder so we moved it up our priority list.
3. How did you settle on your price point for the app?
Brett Gardner: As with our web version, we always planned to offer it for free.
4. Roughly how many units have you sold?
Brett Gardner: Given that it is free, this doesn’t really apply. Our download numbers in the first few days have been extremely positive and we’re tracking well against the goals we set. In addition, the user reviews of Cooliris for iPhone have been overwhelmingly positive.
5. How did you like the developer tools provided in the iPhone SDK? Is there anything missing?
Brett Gardner: We think they’re great tools. However, the way the applications are provisioned before they’re released to the iTunes Store can make it a bit difficult to test and debug. We’d also love to see a smoother release cycle with apps when they get posted to the iTunes Store. It would be great to get some sort of advance notice that the app is going live in the iTunes Store.
6. Is your company privately owned? Venture backed?
Brett Gardner: Cooliris is backed by Kleiner Perkins.
7. What are some of the other iPhone apps that you like?
Brett Gardner: Obviously, we like ours best! But, we like NG:Moco’s apps, especially Mazefinger and Topple.
8. What kind of features should Apple implement in future versions of the iPhone / SDK?
Brett Gardner: Number one would be to open up access to the iPhoto library on the phone. Imagine being able to browse your own photos using Cooliris. The experience would be amazing. Also, it would be great if Apple would open up support for a wider variety of video formats. On Cooliris for Web (our client version) we support multiple video formats and we’d love to be able to extend that functionality to the iPhone app.
9. What’s the development cycle for iPhone apps like?
Brett Gardner: This first iteration was focused on a flawless user experience, so we spent more time up front to ensure that we had a great platform. We’ll be doing rapid releases of new features in the coming weeks.
10. Are you working on any other apps that you will be releasing soon?
Brett Gardner: We are planning to release updates to our exisitng app in the coming weeks.