Campaign by app developing company Gorloch Interactive is a source of news articles focusing solely on the presidential campaigns of Obama and McCain.  Before getting started the user has to provide their political affiliation, choosing either democrat, republican or undecided.  This can later be changed in the iPhone settings.  Having to make that choice suggests that republicans and democrats require different news sources, which is unfortunate but true.  Campaign app includes feeds from Reuters, Huffington Post, New York Times, Fox News, Politico, The Washington Post and several others and the news selections differ according to the users choice upon opening Campaign.

Campaign app also provides links to the candidates websites as well as a link to Rock The Vote, where you can register to vote.  Furthermore Campaign shows polls for questions on current issues that were taken by Campaign users.  This function seems to serve more as a gimmick than a useful source of information.  Unlike Elections, which provides information on numerous elections in the US, Campaign focuses solely on the two campaigns for the upcoming presidential election.  But where the news searches in Elections seem too random and sparse, Campaign offers a wider selection of articles.  The fact that they are pre-sorted by political conviction seemed shocking at first but the first presidential debate demonstrated that different politics call for different news sources.  While some television networks clearly announced McCain as the “winner” of the debate, others had no doubt that Obama superseded his opponent. Campaign is a useful tool to keep up with the campaign developments and its setup seems to reflect the political divide.

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category: Misc Reference, Reference