You can insist that size doesn’t matter, but Playfish’s Who Has The Biggest Brain is only helping to perpetuate such stereotypes. For shame. Who Has The Biggest Brain is a competition, linked with social networking giant Facebook, that prompts the user to solve as many simple seeming puzzles as possible in the one minute is allotted in each of four categories: analytical ability, calculation, memory and visual processing. Each category has its own mini-games,12 in total, puzzles dealing with arrangements, order, repetition, spacial evaluation and similar concepts. A brain size is then derived from performance through those four categories and compared with that of Facebook friends who also play. Be forewarned, it can be humiliating!
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