IAC Adds the App Store Developer Urbanspoon to Its Portfolio


urbanspoon bought by IACCheck off Urbanspoon, developer of the popular app with the same name, on the growing list of developers who have been acquired by larger companies looking to push into the App Store and related mobile businesses.

IAC announced yesterday that it closed a deal in February to buy Urbanspoon, a leading online local restaurant guide that aggregates restaurant reviews from food critics, bloggers and diners.

AppCraver gave Urbanspoon high marks in a review last August. Among its features, the app helps foodies find nearby restaurants, filter them by cuisine and price and rate their dining experience for other Urbanspoon users.

Urbanspoon was on Apple’s top 10 overall, most-downloaded free apps for 2008 and currently holds the sixty-ninth spot on the overall free apps list.

Urbanspoon will remain an independent brand and a wholly-owned business of IAC, according to IAC. The company did not disclose the terms of the deal.

Earlier this week, Amazon announced it’s acquisition of Lexcycle, developer of one of the most popular free apps in the App Store. It holds the number two spot in the Books category, just behind Amazon’s Kindle for iPhone.

Urbanspoon rounds out a portfolio of IAC brands that include Citysearch, ServiceMagic and InsiderPages.

“With a wealth of trusted restaurant content, an avid user community, and a leading iPhone application, the acquisition of Urbanspoon will further solidify IAC's leadership role in the local space,” says Jay Herratti, CEO of Citysearch, who will also head up Urbanspoon.

Urbanspoon is already a member of the Citysearch Partner Network and has been integrating IAC local content throughout its site since 2008, laying the groundwork for this expanded relationship.

"With millions of downloads of their iPhone app, Urbanspoon has demonstrated that they can successfully distill mash-up web content and deliver it through mobile for foodies and local restaurant seekers alike," adds Dinesh Moorjani, SVP of Mobile for IAC.

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