Developer: iZotope, Inc.
Price: $4.99 Download on the App Store
Depeche Mode, an 80’s band that never went away, knows that in today’s world of digital music, album sales are only one part of a much bigger picture. In conjunction with their latest album, they released two apps: Depeche Mode Sounds of the Universe and iDrum: Depeche Mode Sounds of the Universe.
These two music apps will appeal to three types of people: current Depeche Mode fans, potential Depeche Mode fans and anyone with an interest in creating electronic music.
The free Depeche Mode Sounds of the Universe is the more simple of the two apps, developed by Branded Research. By tapping colored bars on the iPhone screen, Depeche Mode Sounds of the Universe allows you to make your own mix of vocal, keyboard and drum samples for each of the songs on Depeche Mode’s new album. Depeche Mode Sounds of the Universe offers insight into how an electronic song is layered, and teases you by introducing you to what you will find on the album.
iDrum: Depeche Mode Sounds of the Universe is much more complicated. Like the other iDrum apps from iZotope, such as iDrum: Ministry of Sound, you can remix pre-loaded audio tracks from the band’s album to customize the sounds and rhythms. You can also create your own original electronic tracks. The iDrum apps offer a complex and impressive interface for creating, re-mixing and sharing professional quality audio tracks.
I will not try to explain exactly how iDrum: Depeche Mode Sounds of the Universe works. This music app is essentially a professional electronic drum machine in app form. Contrary to its sophisticated nature, iDrum: Depeche Mode Sounds of the Universe is easy to use once you have read through the directions. Anyone interested in creating electronic music on-the-go will drool over this app. The creative possibilities are endless.
For $59.99, you can download iDrum for your PC or Mac, too. The iDrum computer program can interface with the iDrum apps, Garage Band and other music software.
Both Depeche Mode Sounds of the Universe and iDrum: Depeche Mode Sounds of the Universe are great apps. The free Depeche Mode Sounds of the Universe will appeal to people who want to play with sounds and get a taste of Depeche Mode’s latest tunes. iDrum: Depeche Mode Sounds of the Universe goes beyond toy and into the realm of remixing and creating electronic music. Both apps do the trick when it comes to marketing: I am going to buy Depeche Mode’s new album on iTunes today.