Interview with Alex Hoke from Anu Media


alex hoke interview about fire phrase game developmentAppCraver recently spoke with Alex Hoke from Anu Media, the developer behind Fire Phrase. He answered our questions about developing apps for the iPhone and iPod Touch.

1. When did you start developing apps for the iPhone?

Alex Hoke: This is my first iPhone App developed, but hopefully it will be successful enough that I can continue to update and create apps for the iPhone.

2. What was the inspiration behind your app?

Alex Hoke: Inspiration came from a recent vacation and forgeting the usual board games Catch Phrase, Taboo, etc. and I decided to create Fire Phrase a fun group game and an excuse to show off my iPhone.

3. How did you settle on your price point for the app?

Alex Hoke: The great thing about the iPhone is they make distribution and creation affordable. If you think about the electronic version of Catch Phrase or Taboo at $24.99, that is probably a fair price for them after having to manufacture, distribute, and market each unit for sale. With only needing to develop the game I thought a price of almost 1/10 was fair and could allow me to continue to improve this game.

4. Is your company privately owned? Venture backed?

Alex Hoke: Private, I like the flexibility of having control over the final product.

5. What are some of the other iPhone apps that you like?

Alex Hoke: Labyrinth, I really enjoy the way they use the iPhone’s built in accelerometer, and Tap Tap Revenge. They both use the best of what iPhone has to offer for creative applications.

6. What kind of features should apple implement in future versions of the iPhone / SDK?

Alex Hoke: I think allowing programs to run at the same time could allow for some great apps to be created.

7. What’s the development cycle for iPhone apps like?

Alex Hoke: I would encourage anyone with a great idea to look into creating an app. You would be amazed at the resources that are out there for doing virtually anything for the iPhone.

8. Are you working on any other apps that you will be releasing soon?

Alex Hoke: I am working on an app for the news site ENUWS, it’s already the only video news site on the iPhone and it will be doing some other neat things here soon once the iPhone application is finished.

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