Interview with Brian Schroeder of Holidays


brian schroeder interviewAppCraver recently spoke with Brian Schroeder of SchroederDev, the developer behind Holidays+. He answered our questions about developing apps for the iPhone and iPod Touch.

1. When did you start developing apps for the iPhone?

Brian Schroeder: We started working with the iphone SDK in August and submitted our first project (Holidays+) in late September.

2. What was the inspiration behind your app?

Brian Schroeder: We saw the need for a tool to help with scheduling vacations and planning family get-togethers. At the time we started on this project there were no other apps with this functionality. However, now that there are other similar apps we are pleased that sdHolidays is one of the more complete tools with a comprehensive list of holidays and the ability to add custom entries. 3. How did you settle on your price point for the app?

Brian Schroeder: With few exceptions, the app store customers are demanding high quality applications for very low cost. We price our products based on the time it takes to develop and the size of the potential user base.

4. Roughly how many units have you sold?

Brian Schroeder: We sold several hundred copies pretty quickly and now have settled into a steady stream of new customers. As people have used the app and word gets around that Holidays+ is a complete solution for just $.99 we expect to continue brisk sales.

5. How did you like the developer tools provided in the iPhone SDK? Is there anything missing?

Brian Schroeder: Overall the SDK provides a good framework for rapid development of great applications. The most obvious flaw is the intentional limited access to the core iphone functions (sms, calendar, etc).

6. Is your company privately owned? Venture backed?

Brian Schroeder: We are a small private company.

7. What are some of the other iPhone apps that you like?

Brian Schroeder: iTV, the tap-tap-tap apps (Where to, tipulator)

8. What kind of features should Apple implement in future versions of  the iPhone / SDK?

Brian Schroeder: Push (launch app based on incoming data), better access to core functions like SMS and calendar.

9. What’s the development cycle for iPhone apps like?

Brian Schroeder: The SDK tools make it fairly easy to develop clean looking functional apps in a relatively short development cycle. In our experience, Apple has taken around 1 week to review and approve apps for sale.

10. Are you working on any other apps that you will be releasing soon?

Brian Schroeder: We have just submitted an update to sdHolidays with a minor bug fix (Wednesday, September 25 [custom date] wouldn’t fit on screen) and the ability to email holiday info. DialAWord is a free app. That translates alphanumeric phone numbers into dialable phone numbers. We have a few more apps in the pipeline but in this very competitive environment we prefer to get them released before announcing them.

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