Ryan Hartsell, Art Director at Vision Wise Inc., recently spoke with AppCraver about his new app, his first game and what it's like developing apps for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
We started developing apps late last year and found an opportunity for endless creativity with the App Store to create our own products... We are newbies when it comes to making apps, but have been working creatively as a company for over 16 years developing content for over a thousand different clients.
What / how many apps have you made so far?
This is our second App, but our first game... Our first app is called Flowers and I believe it was the first to do what it does ( allows people to create and send a bouquet of flowers via email )... I have noticed that there are a lot of copy cat developers out there... hmmmm
What type of apps/games/software inspires you? Where do you get your ideas?
Originality and integrity are the biggest factors that inspire me when I look at apps/games etc. Most of the creativity and ideas that I get come from nature. To me, nature is the answer to all. I look at the way the sun comes through tree limbs and the shadows it creates. I look at the shapes, the textures, the movements... I think when looking at Sticky Licky, this is very apparent.
How do you settle on the price point for your apps?
A lot of thought went into this around the office. Tim, Wes and I, sat around for a while and we came up with a $1.99 price point for Sticky Licky. We wanted to put it at a price that we could gain back on our investment, but also wanted to give a great value to the consumer. Anyone that plays Sticky Licky can see that they are getting a really great deal here.
What has been the best thing about designing for the iPhone?
Being able to openly create without restrictions, well, sort of, there are a few exceptions... but mostly, the sky really is the limit here and the App Store has empowered independent developers with shelf space in an otherwise controlled market.
What has been the biggest challenge about designing for the iPhone?
Working with file size; trying to keep under the 10 meg limit for upload capability. - that being said, we have learned a whole lot making Flowers and especially Sticky Licky. Our future projects will only get better and better as we hone our skills.
Is your company venture backed or privately held?
We are private.
Do you have any other apps in the works?
That's top secret... but we have a treasure trove of ideas... let's see if Sticky Licky allows us to create again soon!!!
What apps do you have on your iPhone?
What do you like to do when you're not coding for the iPhone?
Well, I can't talk about coding, that's a whole other discussion for Derek. I concept and create. But, I like to enjoy life and share with others.
One last thing:
I hope that you get joy out of all we do. Vision Wise Inc.