Interview With Siavash Ghamaty of Brick Escape


interview brick escapeAppCraver recently spoke with Siavash Ghamaty, the developer behind Brick Escape and Brick Escape Lite. He answered our questions about developing apps for the iPhone and iPod Touch.

1. When did you start developing apps for the iPhone?

Siavash Ghamaty: I was an early adapter of iPhone applications. The first day the iPhone was hacked, I hacked mine. My first initial thought was to build custom applications for myself and others. As I started to delve into the framework I started to have a change of heart. The community around iPhone development was small at this point, asking questions that led to no answers at times seemed frustrating at times.

Shortly after this time Apple announced there road to 2.0 firmware and SDK. I immediately changed my mind on the situation. I reverted my hacked phone to the firmware of the time 1.x and decided to follow Apple’s roadmap they had offered us. I signed up for developer license. I started to learn as much as I could through the documentation provided. At this time the SDK was in beta and a bit frustrating at times.

So to answer the question properly, I have been developing applications on the iPhone since February 2007.

2. What was the inspiration behind your app?

Siavash Ghamaty: I took a look at all the apps and games that were currently out in the App Store and wanted to build something that wasn’t out yet. I decided to build a game because I felt there was a larger demand for games than utility apps. I think utility applications are limited by the SDK whereas games are in a sandbox. There is a few things you need to make a dynamic game… graphics, sound, and controls. These three of course provided.

3. How did you settle on your price point for the app?

Siavash Ghamaty: I looked over at the competition and saw there wasn’t similar games out in this genre. The closest game I had seen was Labyrinth. I decided to price Brick Escape comparable to this. I did however include a free version called Brick Escape Lite with limited levels.

4. Roughly how many apps did you sell in the first month of operation?

Siavash Ghamaty: At the moment I can’t disclose this, but lets say it was worth the development time ;).

5. How did you like the developer tools provided in the iPhone SDK? is there anything missing?

Siavash Ghamaty: The SDK is great, especially if you are familiar with Cocoa and Objective-C. That being said, at times It can be hard finding help or debugging problems since there isn’t much help due to the NDA. The developers who have come out to lend a hand, have been much appreciated and many many thanks to them.

6. Is your company privately owned? Venture backed?

Siavash Ghamaty: Privately owned, it is my self and a little help from my friends.

7. What are some of the other iPhone apps that you like?

Siavash Ghamaty: Beside the standbys, Facebook, Yelp, etc functional apps, there are some applications and games that stand out further than others. I’m a tough judge since I am a developer, but the Tapulous applications are well made and nice on the eyes. Bootant games are also good looking, up high on my list as well. Palringo has a nice UI. Dizzy Bee uses the full capabilities of the iPhones controls and also has nice animations to complement. Just to name a few.

8. What kind of features should apple implement in future versions of the iPhone / SDK?

Siavash Ghamaty: I can’t discuss details on the SDK, but the more access to the phone, the better. I would also love to see a hard button to turn wifi on and off on the iPhone. There has been many occasions listening to streaming music in my car where it cuts out due to the iPhone trying to connect to wifi. Disabling wifi with a click would be nice.

9. What’s the development cycle for iPhone apps like?

Siavash Ghamaty: The development cycles have been great. Apple has done a great job filtering and approving applications for the store considering the volume of new applications and updates. They also are responsive to developers support questions as well.

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  • TheRealGomez

    Can't wait to try Brick Escape.

  • web

    I actually enjoy this game and still play it.