Interview with James Lee of Seahorse Software


Not too long ago, AppCraver spoke with Jame Lee from Seahorse Software, the developer of such apps as  Blackjack Run, Tric-Trac and Pyramid Solitaire. He answered our questions about developing apps for the iPhone and iPod touch.

1. When did you start developing apps for the iPhone?

James: I started as soon as the initial SDK was available for download. I was lucky enough to get approved early on in the initial 2.0 beta tests.

2. What was the inspiration behind your app?

James: Seahorse Software has been developing programs for the Palm OS platform for over 10 years. We have built up a library of 14 titles and wanted to move over the popular ones.

But the real reason was that I personally moved from a Palm device to an iPhone, and wanted some of my programs on it.

3. How did you settle on your price point for the app?

James: Initially we were going to mirror the price points of the equivalent Palm program. But after some research, decided to a lower price point based on the potential volume.

4. Roughly how many apps did you sell in the first month of operation?

James: I prefer to keep the actual sales number private. But I can tell you sales far exceeded my expectations.

I will reveal that by the beginning of October, BlackJack Run Lite (which is free) was downloaded over 1 million times!

5. How did you like the developer tools provided in the iPhone SDK? Is there anything missing?

James: I really like using the tools Apple provides. I find them very useful. The only one I don’t use is Interface Builder, thus I create all the interfaces programmatically.

6. Is your company privately owned? Venture backed?

James: It is a private company.

7. What are some of the other iPhone apps that you like?

James: I personally like Trism, Montion X Poker, and iFlix.

8. What’s the development cycle for iPhone apps like?

James: It is pretty much like most program development. Create, implement, test, distribute. I personally wish the testing part was a bit easier, but now we have the Ad Hoc, which helps.

9. Are you working on any other apps that you will be releasing soon?

James: I am about to start up Euchre, and have plans to move over some of other very popular Palm programs.

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