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	<title>AppCraver &#187; Interviews</title>
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	<link>http://www.appcraver.com</link>
	<description>news and reviews for iphone apps</description>
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		<title>iPhone Developer: Michael D&#8217;Ulisse, More Blue Sky</title>
		<link>http://www.appcraver.com/iphone-developer-michael-dulisse-more-blue-sky/</link>
		<comments>http://www.appcraver.com/iphone-developer-michael-dulisse-more-blue-sky/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 03:32:43 +0000</pubDate>
		<dc:creator>Barbara Holbrook</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.appcraver.com/?p=22194</guid>
		<description><![CDATA[AppCraver recently spoke with Michael D&#8217;Ulisse, Chief Marketing Officer of More Blu Sky, Incorporated. He shares his experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
Me and my brother, Matt, started developing apps in february of this year. I had [...]]]></description>
			<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-medium wp-image-22195" title="michael-dulisse" src="http://www.appcraver.com/wp-content/uploads/2009/11/michael-dulisse-178x300.jpg" alt="iphone developer more blu sky" width="178" height="300" /><em>AppCraver recently spoke with Michael D&#8217;Ulisse, Chief Marketing Officer of </em><a href="http://www.MoreBluSky.com" target="_blank"><em>More Blu Sky, Incorporated</em></a><em>. He shares his experiences developing for the iPhone and iPod touch.</em></p>
<p><strong>When did you start developing apps for the iPhone? Did you have previous experience as a developer?</strong></p>
<p>Me and my brother, Matt, started developing apps in february of this year. I had purchased a Macbook Pro with my bonus money from my day job and I surrendered the computer to my brother so that he could learn Objective-C As a Computer Engineer, Matt has written code for years.</p>
<p>Recently he had been more hands off with the code and was working as a IT Manager. Part of what made it so exciting for him to program iPhone apps was that he was back writing code, which is what he loves most.</p>
<p>I think for both of us it&#8217;s sort of a release from our day jobs. Matt is use to working on projects for months or years, and I&#8217;m use to having my ideas and designs molded by what the client wants. So iPhone apps gave me the ability to be creative on my own terms, and for my brother, it allows him to see the fruits of his labor at a faster pace then corporate life. </p>
<p><strong>What / how many apps have you made so far?</strong></p>
<p>We currently have five apps. Our first app was iPhaser &amp; Tricorder. It was something we decided to do just to get acclimated to iPhone SDK. It actually turned into a moderate success and still is going strong 6 months after release.</p>
<p>Our second app is actually featured by Apple on the &#8220;What&#8217;s Hot&#8221; list. It&#8217;s called <a href="http://www.appcraver.com/nabbed/">Ransom Letters</a>. The app has gone through many name changes in an attempt to find something that works best for it in terms of marketings. First it was called Nabbed (and was <a href="http://www.appcraver.com/nabbed/">reviewed on this site</a> under that name) and after that it was called Crazy Letters. Now we have changed it yet again to Ransom Letters under the idea that calling it exactly what it is would be the best way to capture peoples attention. Currently, Ransom Letters is selling just shy of the top 100 list on the entire app store but we hope that soon it will make that list.</p>
<p>We also have a Halloween app called <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Fcostume-ideas-halloween%252Fid330496952%253Fmt%253D8%2526uo%253D6%2526partnerId%253D30">Costume Ideas &#8211; Halloween</a>. It has over 2,000 costume ideas in it that cover everything from toddlers to adult costumes. It also helps you find the cheapest price for the costume.</p>
<p>We decided to follow the crazy of &#8220;sexy person&#8221; apps by making two apps. <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Fpeep-show-hot-sexy-babes%252Fid327766798%253Fmt%253D8%2526uo%253D6%2526partnerId%253D30">25¢ Peep Show &#8211; Hot Girls</a> and <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Fid332669611%253Fmt%253D8%2526uo%253D6%2526partnerId%253D30">25¢ Peep Show &#8211; Sexy Guys</a>. We wanted to make a version for both guys and girls to enjoy. The idea was to turn something that was normally presented as a slide show, into something that was fully interactive and fit with the feature set of the iPhone.</p>
<p><strong>What type of apps/games/software inspires you? Where do you get your ideas?</strong></p>
<p>I get my ideas from every day life. Things that I see in my travels. Stuff people say. I talk to other developers and brain storm. I talk with my girlfriend and we come up with ideas. My brothers wife comes up with ideas. It&#8217;s funny&#8230;because it seems that everyone who knows that we develop iPhone apps wants to give us ideas. Some are good ideas, others not so much&#8230;but the best ones sort of just come to me while I&#8217;m not really searching for ideas. I guess it&#8217;s sort of like dating, if you don&#8217;t look for it, it will find you.</p>
<p><strong>How do you settle on the price point for your apps?</strong></p>
<p>As everyone knows, the price point that sells on the app store is 99 cents. <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Fransom-letters-picture-messages%252Fid320210578%253Fmt%253D8%2526uo%253D6%2526partnerId%253D30">Ransom Letters</a>, for example, is something that we felt should maybe be priced at $1.99 but we wanted to keep it as an impulse buy. I guess the goal is to price it low so that you can get as high as possible in the charts. With some of the recent changes Apple has made in the App Store, our strategy might change, but for now, 99 cents is our price for all our apps.</p>
<p><strong>What has been the best thing about designing for the iPhone?</strong></p>
<p>The best thing is showing your apps to other people! It&#8217;s almost celebrity like. People can&#8217;t believe that they are talking to a <em>real life iPhone developer</em>. The first thing is always &#8220;let me see your apps&#8221; and the second thing is &#8220;Hey I have all these ideas I want to run past you&#8221;. It also feels good to know that something we created is out there being used by thousands of people!</p>
<p><strong>What has been the biggest challenge about designing for the iPhone?</strong></p>
<p>Time. Finding the time to do everything that we want to do. Both me and my brother work full time jobs. He has a family and a child. I have a girlfriend. We have a list of over 70 ideas. Some good, some not as good, but we have only had the time to fully develop five of those. So time is the enemy that we are always battling.</p>
<p><strong>Is your company venture backed or privately held?</strong></p>
<p>We are privately held. It&#8217;s just me and my brother but maybe eventually we might hire some programers so that we can work on two apps at once.</p>
<p><strong>Do you have any other apps in the works?</strong></p>
<p>We do have other apps in the works but recently we were approached by a large company to consult on their move into the mobile space. So we will be working on that app first and foremost before we get a chance to finish any apps that we personally have in progress.</p>
<p><strong>What apps do you have on your iPhone?</strong></p>
<p>I recently bought <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252Fus%252Fapp%252Fcanabalt%252Fid333180061%253Fmt%253D8%2526uo%253D6%2526partnerId%253D30">Canabalt</a>. What a great game! The screen shots do it no justice. Everyone owes it to themselves to check out the flash version of the game at the very least.</p>
<p><strong>What do you like to do when you&#8217;re not coding for the iPhone? </strong></p>
<p>When Matt isn&#8217;t coding he is hanging out with his family or visiting our family. It&#8217;s pretty much the same for me. I hang out with my girlfriend every free moment I have. For the most part we spend the majority of our time at our day jobs or working late into the night on apps. It&#8217;s a tough life but the end product is worth it.</p>
<p><strong>One Last Thing:</strong></p>
<p>I would just like to ask everyone out there to at least take a look at Ransom Letters. We need your help to make it onto the top 100 list. We are so close and every single sale counts at this point! Thank you to everyone who has ever picked up one of our apps. The people who have written iTunes reviews or who have email us, those are the things that keep us working on these apps! Again&#8230;thank you all!</p>
<hr />
<p><small>© <a href="http://www.appcraver.com">AppCraver</a>, 2009. |
<a href="http://www.appcraver.com/iphone-developer-michael-dulisse-more-blue-sky/">iPhone Developer: Michael D&#8217;Ulisse, More Blue Sky</a> |
Get our <a href="http://www.facebook.com/AppCraver">iPhone Reviews on Facebook</a> & <a href="http://www.twitter.com/appcraver">Twitter</a>!
</small></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone Developer Spotlight: Adam Eisenman, greatrat solutions</title>
		<link>http://www.appcraver.com/iphone-developer-spotlight-adam-eisenman-greatrat-solutions/</link>
		<comments>http://www.appcraver.com/iphone-developer-spotlight-adam-eisenman-greatrat-solutions/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 17:00:48 +0000</pubDate>
		<dc:creator>Barbara Holbrook</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.appcraver.com/?p=21858</guid>
		<description><![CDATA[AppCraver recently spoke with Adam Eisenman,  of greatrat solutions. He shares his experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
I have previous experience developing in C++ and QT. In addition, being an Electrical Engineer, I naturally have a [...]]]></description>
			<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-medium wp-image-21859" title="adam-eisenman" src="http://www.appcraver.com/wp-content/uploads/2009/08/adam-eisenman-147x300.jpg" alt="adam-eisenman" width="147" height="300" /><em>AppCraver recently spoke with Adam Eisenman,  of </em><a href="http://wevito.com" target="_blank"><em>greatrat solutions</em></a><em>. He shares his experiences developing for the iPhone and iPod touch.</em></p>
<p><strong>When did you start developing apps for the iPhone? Did you have previous experience as a developer?</strong></p>
<p>I have previous experience developing in C++ and QT. In addition, being an Electrical Engineer, I naturally have a lot of experience in Matlab which is used extensively for signal processing and all sorts of simulations. I learned Objective C, from a book by Erica Sadun, specifically to develop iPhone applications about 1 year ago.</p>
<p><strong>What / how many apps have you made so far?</strong></p>
<p>I have made 6 apps so far, with many more in mind. Working as a one man show at night, it&#8217;s hard to put in the man-hours to make all the ideas I have. My apps are: <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D303493727%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">Bilobi</a> (an original puzzle game), <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D297254665%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">Satellite Sliderule Pro</a> (a satellite enthusiast tool), <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D301009476%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">Antenna Designer</a>, <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D322060885%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">Metal Detect</a>, <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D322399812%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">Where&#8217;s Jerusalem?</a>, and <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D323626888%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">Where&#8217;s Mecca?</a> &#8211; both serve as a tool to know in which direction to pray for Jews and Muslims. </p>
<p><strong>What type of apps/games/software inspires you? Where do you get your ideas?</strong></p>
<p>I love apps that make you think hard, or that teach you something. The apps I enjoy the most are the ones that take advantage of the framework that the iPhone provides: mobility, internet connectivity, 3D linear accelerometer, 3D magnetometer, multi-touch screen. Apps that use a lot of these features together generally turn out to be unique and interesting apps. I mostly get my ideas riding on the subway to/from work.</p>
<p><strong>How do you settle on the price point for your apps?</strong></p>
<p>If the app is to be used for entertainment or as a non-professional utility they will normally go for $0.99, but if it could be used for work it will go for more than that (e.g. Satellite Sliderul Pro).</p>
<p><strong>What has been the best thing about designing for the iPhone?</strong></p>
<p>By far, the best thing has been being provided with a very easy (except for all the certificate signing and approval process time) path to express my ideas and being able to make money off of them. The amount of work that Apple saves developers by creating such a simple framework to publish apps globally is astounding. The moment my first app (Satellite Sliderule Pro) popped up onto the App Store brought such an amazing feeling. I felt like my world was going to change dramatically. I had been given this tremendous opportunity.</p>
<p><strong>What has been the biggest challenge about designing for the iPhone?</strong></p>
<p>The biggest challenge has been finding the time to dedicate the necessary time to make and update my apps. I work as a satellite communications engineering consultant for <a href="http://www.rkf-engineering.com" class="broken_link"  target="_blank">RKF Engineering,</a> so I develop apps at night and on weekends during my free time.</p>
<p><strong>Is your company venture backed or privately held?</strong></p>
<p>I am the only member of greatrat solutions (previously Adam Eisenman).</p>
<p><strong>Do you have any other apps in the works?</strong></p>
<p>Yes! My next set of apps will deal with gathering information from all its users to integrate this information and provide a summary of a whole lot of processed data. Similar to the concept of the app: Signals, by Sudobility. The iPhone has a bunch of sensors which have the potential to constantly pick up information about its surroundings. Merging this information could empower iPhone users to a whole other level.</p>
<p><strong>What apps do you have on your iPhone?</strong></p>
<p>Some of my all-time favorite apps would have to be: <a href="http://www.appcraver.com/shazam-an-ear-for-music/">Shazam</a>, Bump, and Yelp.</p>
<p><strong>What do you like to do when you&#8217;re not coding for the iPhone? </strong></p>
<p>I play volleyball. Luckily DC has a lot of volleyball to offer; a bunch of leagues during all 4 seasons. I always look forward to summer volleyball on the sand courts. I play some guitar and try to be a star by making home made videos to post on Youtube.</p>
<p><strong>One Last Thing:</strong></p>
<p>I would like to thank my wife Violeta for supporting my iPhone application development efforts. She&#8217;s the one who puts up with me coming home from work to work some more on this hobby. She&#8217;s awesome!</p>
<p><strong>Watch a video demo of Metal Detect:</strong></p>
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<hr />
<p><small>© <a href="http://www.appcraver.com">AppCraver</a>, 2009. |
<a href="http://www.appcraver.com/iphone-developer-spotlight-adam-eisenman-greatrat-solutions/">iPhone Developer Spotlight: Adam Eisenman, greatrat solutions</a> |
Get our <a href="http://www.facebook.com/AppCraver">iPhone Reviews on Facebook</a> & <a href="http://www.twitter.com/appcraver">Twitter</a>!
</small></p>]]></content:encoded>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>iPhone Developer Spotlight: Miik McCann, SeekMobile Interactive</title>
		<link>http://www.appcraver.com/iphone-developer-spotlight-miik-mccann-seekmobile-interactive/</link>
		<comments>http://www.appcraver.com/iphone-developer-spotlight-miik-mccann-seekmobile-interactive/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 19:00:40 +0000</pubDate>
		<dc:creator>Barbara Holbrook</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.appcraver.com/?p=21839</guid>
		<description><![CDATA[AppCraver recently spoke with Miik McCann, Executive Producer of Seek Mobile Interactive. He shares his experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
I started working on iPhone ports, of some Nintendo DS games I had worked on previously, back [...]]]></description>
			<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-medium wp-image-21838" title="seek-mobile-interactive" src="http://www.appcraver.com/wp-content/uploads/2009/08/seek-mobile-interactive-300x213.jpg" alt="seek-mobile-interactive" width="300" height="213" /><em>AppCraver recently spoke with Miik McCann, Executive Producer of Seek Mobile Interactive. He shares his experiences developing for the iPhone and iPod touch.</em></p>
<p><strong>When did you start developing apps for the iPhone? Did you have previous experience as a developer?</strong></p>
<p>I started working on iPhone ports, of some Nintendo DS games I had worked on previously, back in December of 2008.  The company I was working for went belly up and so I hopped over to Seek Mobile as they were getting started.  Most of my experience lies in management and design, and they were in need of someone with that skill set.</p>
<p><strong>What / how many apps have you made so far?</strong></p>
<p>I&#8217;ve personally overseen the creation of about 10 different apps, so far, ranging from a tween girl photo app (IPIX) to fast paced bug squishing fun (Cockroach Crunch) with almost everything else in between. </p>
<p><strong>What type of apps/games/software inspires you? Where do you get your ideas?</strong></p>
<p>Currently we are a developer for hire, so our clients pay us to bring their ideas to life.  Obviously, as a gamer myself, working with a bunch of other gamers, we have tons of ideas floating around and work on them as time allows.  Personally, I like playing as many games as I can while keeping an eye on the market to see where there are gaps, then finding innovative ways to fill those gaps.</p>
<p><strong>How do you settle on the price point for your apps?</strong></p>
<p>We generally leave that up to our clients, at this point.  What we have seen, though, is that most apps we put out that sell for more than $1.99 don&#8217;t do so well until they see a price drop.</p>
<p><strong>What has been the best thing about designing for the iPhone?</strong></p>
<p>The horsepower.  My background is mostly in DS development, where we had to scale back a lot of ideas due to graphics limitations and processing power.  The iPhone, while it has some pesky issues, simply doesn&#8217;t have most of those limitations.</p>
<p><strong>What has been the biggest challenge about designing for the iPhone?</strong></p>
<p>Twofold: The discrepancies between the iPhone and the iTouch, in terms of RAM, and getting adhoc provisioning set up for our clients.  These are the two issues that, invariably, come up with each and every client.</p>
<p><strong>Is your company venture backed or privately held?</strong></p>
<p>Privately Held</p>
<p><strong>Do you have any other apps in the works?</strong></p>
<p>Almost two dozen.  I can&#8217;t get too specific, but we have several business apps going, a few GPS finder apps in the works, as well as a couple of games.</p>
<p><strong>What apps do you have on your iPhone?</strong></p>
<p>Mostly games and Stanza.  I usually go for the throwback games, like Myst and Oregon Trail, but I have stumbled into some truly original games that have sucked me in pretty good.  Must&#8230;Eat&#8230;Birds!</p>
<p><strong>What do you like to do when you&#8217;re not coding for the iPhone? </strong></p>
<p>Play with my kids, watch an extraordinary number of movies, and read voraciously.</p>
<p><strong>One Last Thing:</strong></p>
<p>We love developing apps and can&#8217;t wait until we get some of our original IP&#8217;s out there!</p>
<hr />
<p><small>© <a href="http://www.appcraver.com">AppCraver</a>, 2009. |
<a href="http://www.appcraver.com/iphone-developer-spotlight-miik-mccann-seekmobile-interactive/">iPhone Developer Spotlight: Miik McCann, SeekMobile Interactive</a> |
Get our <a href="http://www.facebook.com/AppCraver">iPhone Reviews on Facebook</a> & <a href="http://www.twitter.com/appcraver">Twitter</a>!
</small></p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>iPhone Developer Spotlight: Catherine E. White of Llamagraphics</title>
		<link>http://www.appcraver.com/iphone-developer-spotlight-catherine-e-white-of-llamagraphics/</link>
		<comments>http://www.appcraver.com/iphone-developer-spotlight-catherine-e-white-of-llamagraphics/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 22:00:42 +0000</pubDate>
		<dc:creator>Barbara Holbrook</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.appcraver.com/?p=21799</guid>
		<description><![CDATA[AppCraver recently spoke with Catherine E. White, President of Llamagraphics, Inc.. She shares her experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
My partner Stuart and I started our company in 1993 and have been mobile software developers since the [...]]]></description>
			<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-full wp-image-21800" title="llamagraphics-iphone-developer" src="http://www.appcraver.com/wp-content/uploads/2009/07/llamagraphics-iphone-developer.jpg" alt="llamagraphics-iphone-developer" width="200" height="300" /><em>AppCraver recently spoke with Catherine E. White, President of Llamagraphics, Inc.. She shares her experiences developing for the iPhone and iPod touch.</em></p>
<p><strong>When did you start developing apps for the iPhone? Did you have previous experience as a developer?</strong></p>
<p>My partner Stuart and I started our company in 1993 and have been mobile software developers since the Newton days. When Newton was discontinued we ported <a href="http://www.llamagraphics.com/LB/palm/index.php">Life Balance to the Palm</a>. We started receiving email messages asking us to develop <a href="http://www.llamagraphics.com/video/iphone-demo.php">Life Balance for the iPhone</a> while Steve Jobs was still giving his keynote speech to introduce the iPhone.</p>
<p>We were very excited and started to develop for iPhone as soon as the SDK developer tools were available. We now have Mac and Windows versions that sync to both Palm and via WiFi to iPhone. </p>
<p><strong>What / how many apps have you made so far?</strong></p>
<p>We have been concentrating on developing Life Balance as a product line. There’s a lot to this one app. Life Balance is not just a calendar, outliner, or to do list, but technically includes all of those ideas and builds upon them.</p>
<p><strong>What type of apps/games/software inspires you? Where do you get your ideas?</strong></p>
<p>I like apps that connect to my real life in some way. Necessity is the mother of invention. Life Balance was created because we needed it. We also get a lot of feedback from customers and we try to include as many ideas as we can, selecting sets of features that make sense together while we are working on them.</p>
<p><strong>How do you settle on the price point for your apps?</strong></p>
<p>I don’t know yet. We priced high to avoid overwhelming tech support, since we are a small shop. Tech support has been okay, so we may have to try some “introductory pricing.&#8221;</p>
<p><strong>What has been the best thing about designing for the iPhone?</strong></p>
<p>We love the platform and the tools. Cocoa Touch is a refined and powerful interface toolkit and it is amazing that Apple managed to fit it on a phone.</p>
<p><strong>What has been the biggest challenge about designing for the iPhone?</strong></p>
<p>Getting noticed among all the wonderful apps on the App Store. And it can be frustrating to see some of the&#8230; er&#8230; other kinds of Apps that grab the headlines. Ours is a quietly useful app with a proven track record of helping busy people to make better decisions about what to do next so they can find more free time for family, personal interests, relaxation and fun!</p>
<p><strong>Is your company venture backed or privately held?</strong></p>
<p>Privately held.</p>
<p><strong>Do you have any other apps in the works?</strong></p>
<p>Everyday we do more development work on Life Balance, for over 10 years now. Our customers seem to want us to continue doing that. However, we do have some other iPhone apps that we made in the process of working on Life Balance that we may release. I don’t rule that out.</p>
<p><strong>What apps do you have on your iPhone?</strong></p>
<p>I have quite a few weather and navigation apps for sailing. I like the APODViewer, “Astronomy Picture of the Day”, because I have a degree in Astronomy. A lot of computer games take too long. I have Crash Bandicoot because you can play a quick game and the body english is funny. I am learning to play music, hammered dulcimer, so I have PowerTuner. There are a lot of strings to tune!</p>
<p><strong>What do you like to do when you&#8217;re not coding for the iPhone? </strong></p>
<p>Stuart and I are learning to sail. At our sailing school we were “Small Day Sailor Champions” in the adult racing program in 2008. Time sailing always seems to make the work flow easier.</p>
<p><strong>One Last Thing:</strong></p>
<p>The video link is for an earlier version of Life Balance on iPhone. You can find me on Twitter too. <a href="http://twitter.com/cewhite">@cewhite</a>. As you might expect, I tweet home and work topics, so don’t be surprised that “laundry happens.” It isn’t about being perfect, it is about living a balanced life and really doing what is meaningful to you.</p>
<p><strong>Watch a video demo:</strong></p>
<p><object width="480" height="295" data="http://www.youtube.com/v/TKXfUt7KUlY&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/TKXfUt7KUlY&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<hr />
<p><small>© <a href="http://www.appcraver.com">AppCraver</a>, 2009. |
<a href="http://www.appcraver.com/iphone-developer-spotlight-catherine-e-white-of-llamagraphics/">iPhone Developer Spotlight: Catherine E. White of Llamagraphics</a> |
Get our <a href="http://www.facebook.com/AppCraver">iPhone Reviews on Facebook</a> & <a href="http://www.twitter.com/appcraver">Twitter</a>!
</small></p>]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<title>iPhone Developer Spotlight: Kevin VanderLugt, KVapps</title>
		<link>http://www.appcraver.com/iphone-developer-spotlight-kevin-vanderlugt-kvapps/</link>
		<comments>http://www.appcraver.com/iphone-developer-spotlight-kevin-vanderlugt-kvapps/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 23:00:31 +0000</pubDate>
		<dc:creator>Barbara Holbrook</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.appcraver.com/?p=21740</guid>
		<description><![CDATA[AppCraver recently spoke with Kevin VanderLugt, Founder and Owner of KVapps. He shares his experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
I started developing apps during my last year at University of Washington because I was broke.  I [...]]]></description>
			<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-full wp-image-21741" title="kvapps" src="http://www.appcraver.com/wp-content/uploads/2009/07/kvapps.jpg" alt="kvapps iphone developer" width="200" height="300" /><em>AppCraver recently spoke with Kevin VanderLugt, Founder and Owner of KVapps. He shares his experiences developing for the iPhone and iPod touch.</em></p>
<p><strong>When did you start developing apps for the iPhone? Did you have previous experience as a developer?</strong></p>
<p>I started developing apps during my last year at University of Washington because I was broke.  I was living in a run-down, cheap apartment eating spaghetti 5 nights a week to save money, and I had a 3-week break from school and decided to give it a go.</p>
<p>My girlfriend even had to promise me she&#8217;d give me $100 for the Apple&#8217;s initial developer fee if I didn&#8217;t make that much within the first few months.  I had taken some programming classes here and there at UW for my Electrical Engineering major, but didn&#8217;t have any graphic design experience.</p>
<p><strong>What / how many apps have you made so far?</strong></p>
<p>I&#8217;ve made four apps so far.  The first was an app called &#8220;<strong>lolSpeak</strong>&#8220;, a pretty silly basic app that helped me learn the app development ropes.  I made a holiday app called &#8220;<strong>Christmas Sounds</strong>&#8221; that does exactly what it implies — plays Christmas Sounds. </p>
<p>My third app, &#8220;<strong>Animal Years</strong>&#8221; was my sister-in-law Beth&#8217;s idea. It converts a human age into an animal&#8217;s age.  My brother Bryan did the design and graphics, while I did all the programming.</p>
<p>My most recent app, &#8220;<strong>myBatteryLife</strong>&#8221; has been a much bigger hit than the last three — it monitors your battery level percentage and tells you the remaining time you have for the differing iPhone or iPod Touch uses.</p>
<p><strong>What type of apps/games/software inspires you? Where do you get your ideas?</strong></p>
<p>Most of my ideas have come from friends and family, but I thought of &#8220;myBatteryLife&#8221; when my iPhone died on a flight to Chicago while I was watching a movie.</p>
<p><strong>How do you settle on the price point for your apps?</strong></p>
<p>I try to consider how much work went into the app when coming up with a fair price, but usually the price drops when things in the App store start to get competitive.  A lot of copycats have come out with battery monitoring apps, but &#8220;myBatteryLife&#8221; was the first.</p>
<p><strong>What has been the best thing about designing for the iPhone?</strong></p>
<p>It has been such a rush watching &#8220;myBatteryLife&#8221; skyrocket up the charts!  In less than a month, it has become the #1 paid utility app in the US store and is now in the top 15 paid apps overall.  It has done really well in the UK and Canada too.  I never expected an app that I developed in my tiny apartment to be purchased by so many people.</p>
<p><strong>What has been the biggest challenge about designing for the iPhone?</strong></p>
<p>This was a completely new programming language for me, and I had to completely start from scratch.  I bought a book on app development and read it cover to cover, then I jumped head-first into developing.</p>
<p><strong>Is your company venture backed or privately held?</strong></p>
<p>KVapps is privately held.  I&#8217;m the only employee, and I do all my app development, marketing, and customer support from my apartment on nights and weekends.</p>
<p><strong>Do you have any other apps in the works?</strong></p>
<p>I have a couple apps in the &#8220;research&#8221; phase, but I&#8217;m mostly focusing on some updates coming out soon for &#8220;myBatteryLife&#8221; with some new, super secret features.</p>
<p><strong>What apps do you have on your iPhone?</strong></p>
<p>Currently, I have &#8220;<a href="http://www.appcraver.com/twitterfon">TwitterFon</a>&#8220;, &#8220;<a href="http://www.appcraver.com/facebook/">Facebook</a>&#8220;, &#8220;Lose It!&#8221;, and Etrade&#8217;s &#8220;Mobile Pro&#8221; app on my iPhone and iPod Touch, along with each of my four apps.</p>
<p><strong>What do you like to do when you&#8217;re not coding for the iPhone? </strong></p>
<p>I live in what I think is paradise — Western Washington, so I spend a lot of time hiking and enjoying the great summer weather.  Other than that, I just spend a lot of my time with family and friends, and try to think of new ideas.</p>
<hr />
<p><small>© <a href="http://www.appcraver.com">AppCraver</a>, 2009. |
<a href="http://www.appcraver.com/iphone-developer-spotlight-kevin-vanderlugt-kvapps/">iPhone Developer Spotlight: Kevin VanderLugt, KVapps</a> |
Get our <a href="http://www.facebook.com/AppCraver">iPhone Reviews on Facebook</a> & <a href="http://www.twitter.com/appcraver">Twitter</a>!
</small></p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>iPhone Developer Spotlight: Jason Petralia, people operating technology</title>
		<link>http://www.appcraver.com/iphone-developer-spotlight-jason-petralia-people-operating-technology/</link>
		<comments>http://www.appcraver.com/iphone-developer-spotlight-jason-petralia-people-operating-technology/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 20:00:44 +0000</pubDate>
		<dc:creator>Barbara Holbrook</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.appcraver.com/?p=21718</guid>
		<description><![CDATA[AppCraver recently spoke with Jason Petralia, CEO and Co-Founder of people operating technology. He shares his experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
I personally started in April &#8216;09 and it has been a roller coaster ride since!  [...]]]></description>
			<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-full wp-image-21719" title="jason-petralia" src="http://www.appcraver.com/wp-content/uploads/2009/07/jason-petralia.jpg" alt="jason-petralia" width="200" height="300" /><em>AppCraver recently spoke with Jason Petralia, CEO and Co-Founder of </em><a href="http://www.peopleoperatingtechnology.com"><em>people operating technology</em></a><em>. He shares his experiences developing for the iPhone and iPod touch.</em></p>
<p><strong>When did you start developing apps for the iPhone? Did you have previous experience as a developer?</strong></p>
<p>I personally started in April &#8216;09 and it has been a roller coaster ride since!  That said, my partner and I have been waiting for something like the iPhone/Touch platform for about 10 years.</p>
<p><strong>What / how many apps have you made so far?</strong></p>
<p>Two are up in iTunes at the moment: <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D321592228%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">Animal Fun Time</a> and <a href="http://click.linksynergy.com/fs-bin/stat?id=saW0nB/fQ6o&amp;offerid=146261&amp;type=3&amp;subid=0&amp;tmpid=1826&amp;RD_PARM1=http%253A%252F%252Fitunes.apple.com%252FWebObjects%252FMZStore.woa%252Fwa%252FviewSoftware%253Fid%253D321601898%2526mt%253D8%2526uo%253D6%2526partnerId%253D30">Magnetic Personalities</a>. We&#8217;ve completed 3 more for a total of 5.  Approval for the other 3 completed apps is expected this month.  In addition, we are working on 9 more applications at the moment and plan on releasing 2 or more applications a month is all goes as planned.  We are a publisher so the effort was far from just me! </p>
<p><strong>What type of apps/games/software inspires you? Where do you get your ideas?</strong></p>
<p>We brainstorm, people often come to us with ideas and we make them happen if well planned, unique or just better than what the market offers.  We design and we keep learning more.  I spent a solid week on pure idea incubation in Los Angeles with Amith Nirgunarty, the other Co-Founder.</p>
<p><strong>How do you settle on the price point for your apps?</strong></p>
<p>We are relatively new so we are offering our apps for $.99 to get the word out.  So far, we win on value and style and will continue to offer more as we continue to grow.</p>
<p><strong>What has been the best thing about designing for the iPhone?</strong></p>
<p>Although challenging,this has been the most fun I&#8217;ve had in years.  There is nothing better than testing an app that is finally ready for market.</p>
<p><strong>What has been the biggest challenge about designing for the iPhone?</strong></p>
<p>The sheer numbers are daunting.  You want to be first, but you need to get things right.</p>
<p><strong>Is your company venture backed or privately held?</strong></p>
<p>Venture backed as well as privately held.</p>
<p><strong>Do you have any other apps in the works?</strong></p>
<p>The three to be released later this month are: 1.  &#8220;Audiopeople&#8221;  2.  A physics novelty app tentatively titled &#8220;Block Drop&#8221; that is awaiting approval 3.  &#8220;Fortune&#8221;, a gag app I can&#8217;t say too much more, but we are working on &#8220;Animal Fun Time II&#8221;, a strategy game that offers real time gameplay that is targeted to reach the top 10 list and a social networking app that will set a new world record as well as offer plenty of fun. In the queue are shoot&#8217;em ups, sports, more gags, TD, more fun and more interactive education.</p>
<p><strong>What apps do you have on your iPhone?</strong></p>
<p>I have about 90 right now.  The most used include Trism, A great tip calculator by Raizlabs that prevents unnecessary disputes, Flight Control, Tweetie, the Moron Test, Star Defense,and of course, Animal Fun Time for when my nieces and nephews are around.</p>
<p><strong>What do you like to do when you&#8217;re not coding for the iPhone? </strong></p>
<p>Travel, I just returned from a trip to Peru which involved the Amazon rainforest, a wedding, and of course Machu Picchu.  I have a difficult time staying in one place!</p>
<p><strong>One Last Thing:</strong></p>
<p>I would like to thank Amith Nirgunarthy, my business partner, friend, and the other Co-Founder of <a href="http://www.peopleoperatingtechnology.com" target="_blank">people operating technology</a>.  He&#8217;s much more fun than me and made this all possible!</p>
<hr />
<p><small>© <a href="http://www.appcraver.com">AppCraver</a>, 2009. |
<a href="http://www.appcraver.com/iphone-developer-spotlight-jason-petralia-people-operating-technology/">iPhone Developer Spotlight: Jason Petralia, people operating technology</a> |
Get our <a href="http://www.facebook.com/AppCraver">iPhone Reviews on Facebook</a> & <a href="http://www.twitter.com/appcraver">Twitter</a>!
</small></p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>iPhone Developer Spotlight: Todd Moore, TMSOFT</title>
		<link>http://www.appcraver.com/iphone-developer-spotlight-todd-moore-tmsoft/</link>
		<comments>http://www.appcraver.com/iphone-developer-spotlight-todd-moore-tmsoft/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 20:00:39 +0000</pubDate>
		<dc:creator>Barbara Holbrook</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.appcraver.com/?p=21578</guid>
		<description><![CDATA[AppCraver recently spoke with Todd Moore, President of TMSOFT LLC. He shares his experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
August, 2008.  Yes over 20 years programming experience.
What / how many apps have you made so far?
15
What type [...]]]></description>
			<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-medium wp-image-21579" title="todd-moore" src="http://www.appcraver.com/wp-content/uploads/2009/07/todd-moore-179x300.png" alt="todd-moore" width="179" height="300" /><em>AppCraver recently spoke with Todd Moore, President of TMSOFT LLC. He shares his experiences developing for the iPhone and iPod touch.</em></p>
<p><strong>When did you start developing apps for the iPhone? Did you have previous experience as a developer?</strong></p>
<p>August, 2008.  Yes over 20 years programming experience.</p>
<p><strong>What / how many apps have you made so far?</strong></p>
<p>15</p>
<p><strong>What type of apps/games/software inspires you? Where do you get your ideas?</strong></p>
<p>Games that are challenging and keep your brain sharp.  Usually my game ideas come from other game elements I have enjoyed playing over the years. </p>
<p><strong>How do you settle on the price point for your apps?</strong></p>
<p>Initially it is based on how much development time was required.  After that initial price point it can change based on demand.</p>
<p><strong>What has been the best thing about designing for the iPhone?</strong></p>
<p>Quick development cycles.</p>
<p><strong>What has been the biggest challenge about designing for the iPhone?</strong></p>
<p>Lack of example code.  Searching for issues usually shows others having similar issues with no solution.</p>
<p><strong>Is your company venture backed or privately held?</strong></p>
<p>My company was almost instantly profitable and required no backing.  White Noise and Card Counter have been our most popular applications.</p>
<p><strong>Do you have any other apps in the works?</strong></p>
<p>Yes.  Tic Tac Blackjack is a strategy puzzle game which is very unique in that you have to make 21 in multiple columns and rows in order to get to the next round.</p>
<p><strong>What apps do you have on your iPhone?</strong></p>
<p><a href="http://www.appcraver.com/facebook/">Facebook</a> and <a href="http://www.appcraver.com/twitterific/">Twitterific</a> I use the most.  TapDefense would be the game I played the most.</p>
<p><strong>What do you like to do when you&#8217;re not coding for the iPhone? </strong></p>
<p>Learning songs on guitar.</p>
<p><strong>Watch a demo video of TMSoft apps:</strong></p>
<p><object width="640" height="385" data="http://www.youtube.com/v/O-dPO0WT4Wo&amp;hl=en&amp;fs=1&amp;" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/O-dPO0WT4Wo&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /></object></p>
<hr />
<p><small>© <a href="http://www.appcraver.com">AppCraver</a>, 2009. |
<a href="http://www.appcraver.com/iphone-developer-spotlight-todd-moore-tmsoft/">iPhone Developer Spotlight: Todd Moore, TMSOFT</a> |
Get our <a href="http://www.facebook.com/AppCraver">iPhone Reviews on Facebook</a> & <a href="http://www.twitter.com/appcraver">Twitter</a>!
</small></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>iPhone Developer Spotlight: Branislav beno, Animon</title>
		<link>http://www.appcraver.com/iphone-developer-spotlight-branislav-beno-animon/</link>
		<comments>http://www.appcraver.com/iphone-developer-spotlight-branislav-beno-animon/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 23:00:02 +0000</pubDate>
		<dc:creator>Barbara Holbrook</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.appcraver.com/?p=21554</guid>
		<description><![CDATA[AppCraver recently spoke with Branislav Beno,  of Animion. He shares his experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
Yes. Mainly with Flash and Flash Lite. Developing for iPhone is absolutely different. Powerful animation tool and higher level components [...]]]></description>
			<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-full wp-image-21553" title="animon-branislav-beno" src="http://www.appcraver.com/wp-content/uploads/2009/07/animon-branislav-beno.jpg" alt="animon-branislav-beno" width="256" height="256" /><em>AppCraver recently spoke with Branislav Beno,  of Animion. He shares his experiences developing for the iPhone and iPod touch.</em></p>
<p><strong>When did you start developing apps for the iPhone? Did you have previous experience as a developer?</strong></p>
<p>Yes. Mainly with Flash and Flash Lite. Developing for iPhone is absolutely different. Powerful animation tool and higher level components are missing. That&#8217;s the main difference between Flash and Xcode. That&#8217;s why developing apps for iPhone is very time consuming work.</p>
<p><strong>What / how many apps have you made so far?</strong></p>
<p>More than ten. Nothing complex. I try to bring good idea to simplest and cleanest form. Why spend 100 hours of work on bad and boring concept? I believe, that quality becomes from quantity. If there&#8217;s good responses for particular application there&#8217;s reason to spend time and money for quality. </p>
<p><strong>What type of apps/games/software inspires you? Where do you get your ideas?</strong></p>
<p>Anywhere. I just imagine myself how I play something interesting on iPhone. What it would be? On what are people laughing? What interactivity on iPhone is sexiest? Multitouch? Vibrations? What stuff on internet is popular and how I can get it to my new app? Who are people playing games on iPhone?</p>
<p><strong>How do you settle on the price point for your apps?</strong></p>
<p>This is pure voodoo. I&#8217;ve read thousands opinions about application price. Only daily statistics are ultimate judgments what price is proper. However, there&#8217;s only one constant: how many people are watching at your game offer? You can do anything you want, spend money for ads, invest to cool graphics in app, make video&#8230; That&#8217;s just shooting to air.</p>
<p><strong>What has been the best thing about designing for the iPhone?</strong></p>
<p>Workability. When you do something, you know, that somebody buy it for sure. That&#8217;s the difference from Android (where if it&#8217;s not free you have no chance &#8211; I&#8217;ve try it)</p>
<p><strong>What has been the biggest challenge about designing for the iPhone?</strong></p>
<p>Objective-C syntax. The purpose of languages like this is probably destroy all dreams and dedication of developer.</p>
<p><strong>Is your company venture backed or privately held?</strong></p>
<p>I, Me and myself.</p>
<p><strong>Do you have any other apps in the works?</strong></p>
<p>More that twenty ideas and only one at work.</p>
<p><strong>What apps do you have on your iPhone?</strong></p>
<p>Supermarket was good. Ocarina just because of advertising.</p>
<p><strong>What do you like to do when you&#8217;re not coding for the iPhone? </strong></p>
<p>Playing with my daughter.</p>
<hr />
<p><small>© <a href="http://www.appcraver.com">AppCraver</a>, 2009. |
<a href="http://www.appcraver.com/iphone-developer-spotlight-branislav-beno-animon/">iPhone Developer Spotlight: Branislav beno, Animon</a> |
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		<title>iPhone Developer Spotlight: Jonathan Mulcahy</title>
		<link>http://www.appcraver.com/iphone-developer-spotlight-jonathan-mulcahy/</link>
		<comments>http://www.appcraver.com/iphone-developer-spotlight-jonathan-mulcahy/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 20:00:40 +0000</pubDate>
		<dc:creator>Barbara Holbrook</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.appcraver.com/?p=21576</guid>
		<description><![CDATA[AppCraver recently spoke with Jonathan Mulcahy,  of mulcahy.org. He shares his experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
I&#8217;ve been a web developer for the past 10 years or so, mostly personal projects. I started developing on the [...]]]></description>
			<content:encoded><![CDATA[<p><em>AppCraver recently spoke with Jonathan Mulcahy,  of mulcahy.org. He shares his experiences developing for the iPhone and iPod touch.</em></p>
<p><strong>When did you start developing apps for the iPhone? Did you have previous experience as a developer?</strong></p>
<p>I&#8217;ve been a web developer for the past 10 years or so, mostly personal projects. I started developing on the iPhone back in Janurary.</p>
<p><strong>What / how many apps have you made so far?</strong></p>
<p>I have 8 apps currently in the App Store: HAL 9000 Hypno Phone / Lite Badger / Lite roadtrippr It&#8217;s On My Phone rMote </p>
<p><strong>What type of apps/games/software inspires you? Where do you get your ideas?</strong></p>
<p>I really like location based apps, I initially got started when trying to build an iPhone app for my other venture, roadtrippr.com. Using location was important.</p>
<p><strong>How do you settle on the price point for your apps?</strong></p>
<p>Initially I wanted to earn back the $99 it cost for the developer license, so I set the price at $.99. That worked well so I just kept it.</p>
<p><strong>What has been the best thing about designing for the iPhone?</strong></p>
<p>I&#8217;ve learned a lot of cool things, and allowed me to get involved in developer programs I would have missed.</p>
<p><strong>What has been the biggest challenge about designing for the iPhone?</strong></p>
<p>The learning curve. I&#8217;ve been a web developer for as long as I can remember. I just came off a bender of learning Ruby on Rails, and was looking for something new. Since the iPhone is just a hot development platform I threw my hat in. I&#8217;m still learning.</p>
<p><strong>Is your company venture backed or privately held?</strong></p>
<p>It&#8217;s a privately held company, it&#8217;s just me.</p>
<p><strong>Do you have any other apps in the works?</strong></p>
<p>I&#8217;m working on a free lite version of rMote, a remote control for XBMC, Boxee or Plex.</p>
<p><strong>What apps do you have on your iPhone?</strong></p>
<p>I&#8217;ve got 6 pages of apps, but the one&#8217;s I use most often are: Jaadu VNC, Kindle, TV Forcast, Shazam, Flight Control and Wolfenstein 3d.</p>
<p><strong>What do you like to do when you&#8217;re not coding for the iPhone? </strong></p>
<p>Working at my day job <img src='http://www.appcraver.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
<hr />
<p><small>© <a href="http://www.appcraver.com">AppCraver</a>, 2009. |
<a href="http://www.appcraver.com/iphone-developer-spotlight-jonathan-mulcahy/">iPhone Developer Spotlight: Jonathan Mulcahy</a> |
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		<title>iPhone Developer Spotlight: Steven Moon, Clever Coding</title>
		<link>http://www.appcraver.com/iphone-developer-spotlight-steven-moon-clever-coding/</link>
		<comments>http://www.appcraver.com/iphone-developer-spotlight-steven-moon-clever-coding/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 20:00:02 +0000</pubDate>
		<dc:creator>Barbara Holbrook</dc:creator>
				<category><![CDATA[Interviews]]></category>

		<guid isPermaLink="false">http://www.appcraver.com/?p=21550</guid>
		<description><![CDATA[AppCraver recently spoke with Steven Moon, President of Clever Coding LLC. He shares his experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
I have been doing development for over 10 years.  Most of my programming background is with HR [...]]]></description>
			<content:encoded><![CDATA[<p><img style=' float: left; padding: 4px; margin: 0 7px 2px 0;'  class="alignleft size-full wp-image-21551" title="clever-coding" src="http://www.appcraver.com/wp-content/uploads/2009/07/clever-coding.png" alt="clever-coding" width="200" height="200" /><em>AppCraver recently spoke with Steven Moon, President of Clever Coding LLC. He shares his experiences developing for the iPhone and iPod touch.</em></p>
<p><strong>When did you start developing apps for the iPhone? Did you have previous experience as a developer?</strong></p>
<p>I have been doing development for over 10 years.  Most of my programming background is with HR software.  I worked at a University for 8 years and then traveled around the US as a consultant developing custom solutions for Universities to assist them in their hiring process.</p>
<p><strong>What / how many apps have you made so far?</strong></p>
<p>The app that got us off the ground was Paper Pilot.  We where lucky enough to have it featured by Apple in Europe and then to appear in the new section on the app store main page as well as in staff favorites.  It made it into the top 100 in app stores all around the world. </p>
<p>In addition to Paper Pilot we had a ton of success with our app MicroKart.  MicroKart was developed by one of part time programmers in his spare time as an entry in an iPhone contest at the University he is attending.  MicroKart made it to #51 in the top free apps in the US and had over 500,000 downloads in two weeks.</p>
<p>Our latest game is called Domino Domino.  It has been the number one app I have wanted to do since I started my company.  As a kid I spent countless hours building domino runs and playing with domino building sets like domino rally.</p>
<p>In addition to our own apps we are also &#8220;developers for hire&#8221;.  To date we have over 20 apps currently in the app store that we have done for ourselves and for clients. You can see a complete list on our website.</p>
<p><strong>Is your company venture backed or privately held?</strong></p>
<p>Clever Coding has no venture backing.  I founded it last summer doing apps in my &#8220;spare&#8221; time on top of the 50+ hours I was working for my consulting job.  I was flying around the US to client locations and on the flights I would watch movies on my iPod Touch.  I had been hearing all the buzz about apps coming to the Touch and iPhone and so the day the appstore opened up I immediately starting buying apps.  Within minutes I was in love and new I wanted to write an app.</p>
<p>I had never even used a mac before but I immediately went an bought a macbook and started writing my first app.  My first app was a fun little kids app called &#8220;First Words&#8221; and had good success.</p>
<p>After the success I was having with First Words I asked myself if there was any interest by companies and individuals to have app written.  I put a few feelers out and I was overwhelmed with potential client work.   If you take into account the time it takes to develop an app, start selling it and then waiting for the payments from Apple I decided to do a mix of internal apps and client apps.</p>
<p>With client apps there is a quicker turn around as far as cash flow to fund a startup company. We have done apps for over 15 clients so far from all over the world.  We are still a small company with only 5 employees but we are still capable of taking on any app big or small.</p>
<p>More information about our custom development services is available on our website <a href="http://www.clevercoding.com" target="_blank">www.clevercoding.com</a>.</p>
<hr />
<p><small>© <a href="http://www.appcraver.com">AppCraver</a>, 2009. |
<a href="http://www.appcraver.com/iphone-developer-spotlight-steven-moon-clever-coding/">iPhone Developer Spotlight: Steven Moon, Clever Coding</a> |
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