AppCraver recently spoke with Peter deVroede, CTO of Stitcher, Inc.. He shares his experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone?
We initially started by developing a web app for the iPhone before the SDK was available. When the SDK became available, we started working on our native iPhone application. I have developed many apps, mainly for media creation. I have developed apps for animation production (for Disney) and for video game production (for Electronic Arts). Stitcher is my first iPhone app.
What / how many apps have you made so far?
We are pretty much focused on the Stitcher Radio player, though we occasionally discuss the possibility of developing other, related apps.
What type of apps/games/software inspires you? Where do you get your ideas?
It's great getting feedback from our end users. They often have great ideas. I enjoy seeing creative people using my software. I'm really proud of the Stitcher radio player, but it is great to work with our content/editorial people and watch them use the content management tools we've developed to program (in the radio sense) the content that the Stitcher radio player plays for our end users.
How do you settle on the price point for your apps?
We looked at other media businesses and most are advertising driven. So we went with FREE with the idea that we would support it with advertising.
What has been the best thing about designing for the iPhone?
It has a great UI paradigm that make so many UI decisions easy and it was an amazingly accurate simulator. The latter makes development SO much easier.
What has been the biggest challenge about designing for the iPhone?
The SDK has definitely felt like a work in progress at times. Early on, it was difficult to get documentation for some pretty major subsystems. It's gotten better but detailed documentation on some aspects of the SDK are still hard to come by.
Is your company venture backed or privately held?
We are venture backed.
Do you have any other apps in the works?
What apps do you have on your iPhone?
I love MLB At Bat 2009. I like Pandora. I use the facebook app quite a bit. I like Flixster for movie showtimes, etc. And a shout out to by buddy Marcus - My kids and I love Smack Talk!
What do you like to do when you're not coding for the iPhone?
I coach my son's little league team. I skateboard. I love to ski in the winter.
One Last Thing:
Hope you enjoy the app!
Watch the Stitcher Radio video on YouTube: