iPhone Developer Spotlight: Steven Moon, Clever Coding


clever-codingAppCraver recently spoke with Steven Moon, President of Clever Coding LLC. He shares his experiences developing for the iPhone and iPod touch.

When did you start developing apps for the iPhone? Did you have previous experience as a developer?

I have been doing development for over 10 years. Most of my programming background is with HR software. I worked at a University for 8 years and then traveled around the US as a consultant developing custom solutions for Universities to assist them in their hiring process.

What / how many apps have you made so far?

The app that got us off the ground was Paper Pilot. We where lucky enough to have it featured by Apple in Europe and then to appear in the new section on the app store main page as well as in staff favorites. It made it into the top 100 in app stores all around the world.

In addition to Paper Pilot we had a ton of success with our app MicroKart. MicroKart was developed by one of part time programmers in his spare time as an entry in an iPhone contest at the University he is attending. MicroKart made it to #51 in the top free apps in the US and had over 500,000 downloads in two weeks.

Our latest game is called Domino Domino. It has been the number one app I have wanted to do since I started my company. As a kid I spent countless hours building domino runs and playing with domino building sets like domino rally.

In addition to our own apps we are also "developers for hire". To date we have over 20 apps currently in the app store that we have done for ourselves and for clients. You can see a complete list on our website.

Is your company venture backed or privately held?

Clever Coding has no venture backing. I founded it last summer doing apps in my "spare" time on top of the 50+ hours I was working for my consulting job. I was flying around the US to client locations and on the flights I would watch movies on my iPod Touch. I had been hearing all the buzz about apps coming to the Touch and iPhone and so the day the appstore opened up I immediately starting buying apps. Within minutes I was in love and new I wanted to write an app.

I had never even used a mac before but I immediately went an bought a macbook and started writing my first app. My first app was a fun little kids app called "First Words" and had good success.

After the success I was having with First Words I asked myself if there was any interest by companies and individuals to have app written. I put a few feelers out and I was overwhelmed with potential client work. If you take into account the time it takes to develop an app, start selling it and then waiting for the payments from Apple I decided to do a mix of internal apps and client apps.

With client apps there is a quicker turn around as far as cash flow to fund a startup company. We have done apps for over 15 clients so far from all over the world. We are still a small company with only 5 employees but we are still capable of taking on any app big or small.

More information about our custom development services is available on our website www.clevercoding.com.

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