i.TV - The Future of the TV Guide

i.TV is a new TV and movie guide that just hit the app store yesterday.  This app offers a vast amount of TV listings and movie theaters throughout the U.S. and Canada, providing show descriptions, previews and trailers, celebrity bios, as well as the option to write a review and share information and opinions about shows or movies.

As far as media browsing goes i.TV seems to have everything that is missing in most other guides, namely the ability to customize the information you receive. With options to browse by genre and to filter by media type, location, channels, ratings and friend recommendations, i.TV simply makes a lot of sense.

Further options include the ability to mark shows as favorites and hide channels or theaters you do not like.This makes selecting and scheduling your TV programs easy and allows you to have a movie listings app at the same time, all in one package.

The unfortunate downside is that i.TV can be very slow and seems to crash frequently. But with the prize tag showing "Free" there is nothing to lose and i.TV might just show the way for the future of the TV guide.