Love It or Lose It is a fashion iPhone app that uses social networking concepts to allow users to develop their own network of fashion critics. Users can share photos taken from the store rack, the dressing room, their own closet, or anywhere else and then upload them for feedback from their fashionista friends.
Clearly aimed at those with a flair for fashion, Love It or Lose It provides users with a rating system of "love it," "like it," or "lose it." Additionally, the app contains special sections for storing a wish list, saving information on favorite designers, stores, prices, and so on. Create a profile, build a list of friends and get quick fashion feedback all with the touch of a button.
Love It or Lose It isn't all that different from any other of a dozen apps that let iPhone users share photos with others, but the fashion concept behind the design is unique. Though the concept is original — and not that bad of an idea — the outcome depends solely on the user base. Currently, it appears just as many are using it for silly fun and photo sharing than to actually obtain fashion feedback. Still, if you like the idea of having an objective stranger weigh in on a fashion question — you're bound to get a more honest answer to "does this dress make my butt look big?"
Fashion fanatics can certainly appreciate an app like Love It or Lose It, if no one else can. While I haven't been on a shopping spree with the app in hand yet, I could see the advantage of sharing photos and details like designer, price, store, and so on, with friends who might use the app — especially when running across a good find.
If you enjoy social networking, photo sharing and fashion, then Love It or Lose It may be worth a look. You may not get "instant" feedback, but if you want objective — though not expert — opinions on the clothes in your closet then this is your chance. If nothing else, it could actually be a good way to clean out your closet if you don’t have a friend available to help you decide what to keep and what to get rid of.