I've really enjoyed watching the escalating advertising campaigns by Microsoft and Apple. What started as a playful "I'm a Mac and I'm a PC" banter has turned into ads that actually seem to be speaking back and forth to each other.
The original ads aired in 2006, but over the last year the on-air dialog between the two companies has really heated up.
Apple: I'm a Mac and I'm creative and cool.
Microsoft: Look away from the shiny Mac. Hey, over there! It's Seinfeld.
Apple: Vista, Vista, Vista (Don't say the V-word)
Microsoft: I'm a PC and I wear headbands.
Apple: You spend to much on advertising! Poke, poke.
Microsoft: Oh yeah. I got your advertising right here!
The back and forth tv ads for these two personal computer giants has gotten more direct and more personal. The ad teams respond to each other like presidential candidates in a debate. In fact, not to disrespect the democratic process, but the mac/pc debate is more fun to watch.
Now Microsoft is taking the rivalry to the edge by showing up on Apple's turf. The article posted on AppleInsider.com shows Microsoft setting up camp with kiosks outside the Apple store in Birmingham, England.
Can't wait to see what's next. Maybe Apple ads on all new PCs at start-up... something along the lines of "If this were a Mac, you'd be online already."
