Mike Rausch, president of Rausch Enterprises, recently spoke with AppCraver about their new app That Beach Channel. Here are his experiences developing for the iPhone and iPod touch.
When did you start developing apps for the iPhone? Did you have previous experience as a developer?
I do not have any previous app developer experience. Although I did work for an Internet company in San Francisco during the Dot-Com Boom. This is a new entrepreneurial effort for me in the iPhone space.
What / how many apps have you made so far?
This is the first one so far. I've had this idea for quite awhile and the iPhone turned out to be the perfect platform.
What type of apps/games/software inspires you? Where do you get your ideas?
I think the key is trying to find an area yet unexplored and go there.
How did you settle on the price point for your app?
After taking a hard look at the app store and how products sell, it became apparent that lower priced items have the greatest likelihood of success. If the system is based on volume then that's the approach to take. Sad but true — at least until Apple changes the way it judges value and success.
What has been the best thing about designing for the iPhone?
In this case, it was hiking up and down those beautiful and sunny beaches. That said, hunting for great beach scenes is real work whether you believe that or not.
What has been the biggest challenge about designing for the iPhone?
Coordinating the multiple elements of the project and of course the unknowns as well a few coding missteps.
Is your company venture backed or privately held?
Privately held. They call it 'boot-strapping' here in Oregon.
Do you have any other apps in the works?
I'm currently working on an adaptation of a new children's book I have written. I believe it would work quite well on the iPhone and would be a catchy app for parents to share with their first child.
What apps do you have on your iPhone?
Talk Radio, iheartradio, Flixter, Talking Keys, Motionx GPS, Ambiance, Facebook, IProRecorder, Gun Sounds, CheckPlease, USA Today, TV.com, Backgrounds, StopWatch, MagicBall, Zippo Lighter to name a few.
What do you like to do when you're not coding for the iPhone?
I'm working on additional aspects of 'That Beach Channel' along with a number of other more traditional business ventures. Aside from that, I have a wonderful wife and a talented teenager in the house, so we are always sharing the 'good times'.
One last thing:
This is an idea/app that I hope appeals to the inner beach bum in all of us. It was designed to be extremely simple. It's purpose is to reduce stress and promote relaxation, so we couldn't have any fumbling with the iPhone. See the beach, click the beach and play the beach. It's as simple as that.
Watch the video for That Beach Channel: