Unlike Movies, the interface is un-inspiring and cluttered. The app does not even make use of the iPhone GPS; you are required to enter you zip code, old school. Forget favorites, search or other goodies -- this is a bare bones app, which needs a lot of work.
In the world of free apps, there is no real reason to download the second or third choice in a category. Unfortunately, "Now Playing" simply can't compete.
- movie locator