proSEO Reveals the Inner Workings of Web Pages

This app is not currently available in the App Store.

proseoiphoneIf you make it your business to understand how well Web pages are optimized for search engines, proSEO is a good way to go for iPhone users. This handy app from Infinidigm enables to look at a Web page's keywords, tags, HTML and other important attributes that factor into a site's search engine ranking.

Enter the URL of the Web page you wish to analyze into the app's browser and bookmark it if you plan to revisit it. After the Web page loads, tap the Analyze button and proSEO does the heavy lifting.

You can analyze a page by selecting one of four options: Source Analysis, Body Text Analysis, Anchors and Link Text and Images and Alt Text. Tap, say, Body Text Analysis and you'll see the all the text that appear on your chosen Web page, the page's word count and its stop word ratio.

Some of that is evident, even for users who are unfamiliar with SEO jargon. Stop word ratio is a measure of the number of times words such as "the," "and" and other oft-used words appear on a page. Searchbots ignore commonly used words like those.

For example, a look at AppCraver's home page reveals 1979 words (which includes menus, captions and other text) with a word stop ratio of 43.507%. That means about half the words on the home page are indexed by searchbots.

Drill deeper into the Body Text Analysis by tapping the Phrases button and you'll get a list of words on the home page and how often each word appears. That alone won't tell you much. However, you also have the option to remove stop words and to use a slider to see which words appear in phrases.

So, for example, to see phrases of up to five words (the maximum),  adjust the slider and up will come a list of phrases and the frequency in which they appear on the page. The phrase "apps in the App Store" appears four times on the home page. That's pretty good from AppCraver's point of view because that's one  combination of words a person is likely to enter into Google or another search engine.

proSEO enables you to look at how well a page is optimized based on what are considered to be best practices. If you look at Alt tags — the text that describes an image's content — and see that the text is missing or does not closely match up to your the keywords you want on your site, you should fix that.

proSEO is not only useful for people who already know what SEO is all about but it's also a great learning tool for people who want to understand what goes on behind the scenes and see what sorts of stuff searchbots feed on.

There is a problem with proSEO, and it's one the developers readily acknowledge. That is, the app will bog down and even crash when your handheld is low on memory. Web pages with lots of content will do that. The app is also prone to slow to a crawl between page loads if connectivity is less than optimal. In other words, you'll be okay on a Wi-Fi connection; you'll be drumming your fingers over 3G; and you probably won't get anything done on EDGE.

If you need to look under the hood of Web pages, proSEO is worth its $9.99 price tag.

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This app is not currently available in the App Store.

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  • Jerry

    you can do the same on the internet for free. stupid waste of money.. 0/10 app!

  • mark

    I agree with Jerry. If it was free it would be kinda alright to use. For a price, not really.

  • Randall Cross

    It's certainly a good idea. I would think they would make the price tag a bit more reasonable and use the increase in downloads to convert business for them or affiliates to help with optimization.

    Create a whole network of SEO companies under proSEO umbrella. Is someone who really already gets SEO going to buy this when they can do it on the web for free. Probably, but there is a much larger play here.

  • SEOSpecialist007

    Come on people you act like you have no business sense. I downloaded this app, and have landed several new clients on the fly simply by whipping the app out and analyzing their site on the fly when someone I talk to happens to mention they have a web site. Just because a client knows 'what' to do doesn't mean they know 'how' to do it or that they have the time to. As any good seo person knows, it takes hours and hours of ongoing time investment. Most everyone knows the same tricks these days...but I am hired because I am honest and do a good job and because most of my small business clients don't have the time to do it themselves. It's nice to have an actual APP, not a web site with a bunch of banenr ads, to show the prospect directly what's wrong with their site...more often than not, showing them this, combined with some honesty and laying out a plan of action of which they will probably have no time to do, I land work more often than not. I look at it as a valuable SALES TOOL.

  • Clue List

    Be nice if it were a bit cheaper, I think it will detour people even more.. As for the above, well I think people like to gather information beforehand and this can only do so much. You still can't gather keyword rankings. If you want to sell them by dishing out onsite seo garble, by all means.

  • alex

    this app is junk ... the functions simply don't work. you can't show a client anything from this app on the fly, ... its just a bunch of unreadable code

    plus they abandoned it; it has not been updated in over a year