Atlanta-based Ockham Research delivered its StockRazor to the App Store this week. It is the first mobile application to offer equity research ratings. The powerhouse firm with a research catalog of more than 55,000 companies will offer 80 new stock ideas a week to iPhone users. The information, usually priced at about $20, will be offered exclusively to iPhone users through StockRazor. The caveat is that it will only be available for a limited time.
StockRazor is straightforward and pretty easy to use. Even the novice investment consumer will agree.
From the welcome screen users can filter by sector or by market cap. Tap on sector and choose from one of nine major sectors. After you choose a sector, sort by undervalued or overvalued. Check out one of Ockham’s picks—you’ll be presented with an entire web page of charts, graphs and detailed research. Tilt your phone and you’re taken straight to the web where you’re given a price volume chart. Tap on market cap and choose large, medium, small or micro. Depending on your preference you’re presented with Okcham’s picks in each of these segments. After choosing a company, once again you’ll be taken to a web page with the company’s detailed research and analysis.
Stockrazor is very clean in appearance and uncluttered. This will calm the fears of those interested parties who may be turned off by an abundance of cluttered graphs and charts.
Conspicuously absent from StockRazor is a search feature. Users have to tap their way through the companies picks. A search function would surely speed things along.
The company also shares access to its blog called the Razor’s Edge. It’s a complete financial market commentary with individual company assessments. The blog entries offer insight and details about companies they believe are over or undervalued. They offer these ratings based on historical trends and their valuation methodology rooted in the teachings of Benjamin Graham. Tapping on the Razor’s Edge button will get current blog topics to appear. Choose an entry and you’re presented with a short summary of the blog. Interested users can click on to read more. Next, you are taken to the full screen version of the blog where you have access to the entire list of current and past entries.
This tool will certainly be a tremendous resource to those serious investment minded individuals who want detailed information at their finger tips. StockRazor also an easy-to-use and helpful tool for those who may not necessarily be investment savvy but want to improve their investment literacy. StockRazor is priced at just 99 cents which makes it an absolute steal.