Independent children’s app publisher Nosy Crow is pleased to announce that its Cinderella app for iPad, iPhone and iPod touch has won the Publishing Innovation Award for Best Juvenile App.
The Publishing Innovation Awards recognize excellent publishers and authors, encourage new thinking, and improve the reading experience in the digital age. The awards were created by Digital Book World, organizers of the Digital Book World Conference and Expo, in response to a need for best-in-class designations.
“The Cinderella story isn’t new, but Nosy Crow’s developers use the app platform in new ways to make this an entertaining experience with extremely high play value and a long engagement time,” said the Publishing Innovation Awards judges of the Juvenile App category. “Clever design decisions, excellent navigation, and enhanced content allow young readers to play in a very natural way with the story. Readers can stay on a page as long as they like and will be rewarded for every tap, tip, or swipe.
The judges praised Nosy Crow’s Cinderella for its use of characters that are voiced by children. Nosy Crow was also commended for capturing the way real children pretend-play as exemplified during scenes in which the Prince and Cinderella dance Bollywood-style at the Ball and play ping-pong happily ever after once they are married.
“Children are spending more and more time on screens and it’s important for us as publishers to encourage children’s literacy and engagement with reading by creating reading experiences that are at least as much fun as anything else they do on screens,” says Kate Wilson, Managing Director of Nosy Crow. “At Nosy Crow, we’re creating a new kind of compelling reading experience that is interactive and multimedia, not just a book squashed onto a phone. It is an honor to have our achievements recognized by the Publishing Innovation Awards.”
The judges for this year’s Publishing Innovation Awards are acknowledged experts in ebooks, enhanced ebooks, and book apps. Their assessment criteria for the awards were Innovation, Design, Usability, Content and Consistency. Competing in the same category as Cinderella were shortlisted apps by HarperCollins (When I Grow Up), Disney (Don’t Let the Pigeon Run this App!), Sesame Workshop (The Monster at the End of this Book) and Megapops (Millie and the Lost Key).
Nosy Crow’s Cinderella book app is available on the iTunes App Store for iPad, iPhone and iPod touch. A Lite version containing two scenes is free.