P!nk’s Funhouse is the new iPhone app in support of recording artist Pink’s new album, which was released this week. This new trend of using the iPhone as a marketing and sales platform for music is making the news with other artists like Snow Patrol or Nine Inch Nails releasing apps as well.
P!nk’s Funhouse offers 30-second previews of the songs on Pink’s new album with the option to buy the tracks. In addition, any hardcore Pink fan will be delighted to find features like latest news, photos, the artist’s bio, as well as all the liner notes from her previous albums (with the obvious option to buy) as well.
These new artist apps could take up a meaningful place in music marketing, one level up from the mandatory MySpace page. The apps are great for fans of the individual band or musician and P!nk’s Funhouse will therefore be an awesome app for any Pink fan out there. And with the music industry facing dire times, the iPhone seems like a perfect platform for a new marketing strategy that ties artist and fan closer together.

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