Banjo Tames Social Networking on Twitter, Facebook, Foursquare, etc. (AppStore Link)
User Reviews
Developer: DPSquared Inc
Price: free Download on the App Store

Banjo Social Discovery AppIs social networking reaching a tipping point? With Facebook's recent slump in North American growth, one is lead to believe that we as a society might be overwhelmed with the amount of options within the space. Think about it. Between Twitter, Foursquare, Facebook, Gowalla, etc. nobody has time to truly connect with everyone, all the time and on all sites. It's a social mess.

What if there was an app to rule them all?

Enter, Damien Patton, veteran of Desert Storm, former professional racecar driver and now CEO of Banjo, the new social discovery service. Of course, like most useful inventions, Banjo was born out of necessity. A missed connection with a friend that happened to be at the same airport, in the same terminal and at the same time, but Patton didn't find that out until he got home.

With the ever-growing amount of social clutter, the next big trend isn't a new social network, but rather a way to make sense of the chaos. I liken Banjo to Google in that Google tames web content into an easy to use search engine. Banjo uses this same idea to ensure you're in the know about your social network in the convenience of one app.

“Every day, people use mobile phones to access social networks to connect with the world around them. With so much activity, it’s hard to connect the dots between all the information being shared. Banjo was created with this in mind.” remarked Patton.

Now, as of today, the app allows you to send tweets straight from the app, but only view your friends' updates from Facebook, Foursquare and Gowalla. The company plans to integrate two-way communication with the other social sites as they continue to grow.

Banjo is truly epic in that it can be used to interact with your friends around you or with anybody, anywhere. The social discovery app allows you to zoom in and out of different places such as Apple in Cupertino. I was poking around for the latest gossip, but was only able to find some guy working out at the Apple Fitness Center. Maybe he left the iPhone 5 behind.

“Banjo provides a layer of intelligence on top of existing networks so people can easily discover friends and new people or places around them, regardless of what social network they are on," said Patton.

Think of the marketing possibilities Banjo could have. Say your client is offering a discount in a certain store in a certain city. Dial into that city and connect directly with people in real time in that area. Genius.

“Banjo is poised to take social discovery well beyond the technology currently available. We are so impressed with Banjo’s innovation and the quality of user-experience, and look forward to supporting their continued growth as they take social exploration to the next level," said John Malloy, partner at BlueRun Ventures, initial investors in Banjo.

The user interface is simple, yet very robust. Once you open the app, you're shown the closet 16 people based on latest status updates. You can easily customize who you see (show all, friends or favorites) in the settings tab. You don't even need to sign into any of your social networks. You can just let your curious eyes wonder. However, I recommend signing into the various social networks under the social tab to see what your friends are up to.

Click on the map for a quick view of who is doing what in your area. Zoom out and find other areas that might be fun to check out, i.e. Paris, Hong Kong, etc. If you like what you see, simply tap the places tab in the upper left and then add favorite place to drop a pin and name your location for easy revisiting. You can also set your nearby notification parameters such as miles and recency of activity within this tab.

Banjo's ability to bring calm to the social networking chaos that seems to be taking over our daily lives just might be the next big thing.

Interview with Banjo CEO Damien Patton

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  • SMM & SEO Services

    RT @appcraver One app to rule them all? Maybe. Check out Tames Social Networking via @AppCraver

  • Patrick

    I like the reveiw, informative artcle.
    We are also looking forward to our ipone app completion, hope you can do a rewiew for us at that time.

  • Norma

    this app will definitely be a great time saver! no more jumping from app to app!

  • Markanne

    There have been many times when I discovered someone was at the same place I was...but didn't know about it until later because they posted it on Twitter while I posted it on Facebook. Now with Banjo, it's really hard to miss someone in the same place you are. I love that there's a map that shows where everyone is at. It makes it easy to see what people are doing.

  • Greg Dawson

    @Patrick - Thanks and yes please.

    @Norma - I use it a lot instead of the others, agreed!

    @Markanne - The map is one of the best features!

  • Alex

    This app has saved me quite a bit of time when it comes to figuring out what posts are new and which ones I should ignore. The real time updates Banjo provides make it very easy to find who is around you, what they are doing, and what they think. 5 star app!

  • Marissa

    This app totally gets 5 stars from me, I don't personally have a phone that allows me to use Banjo, but I have used it on some of my friend's phones and I am missing out, big time! It's awesome how the updates happen in real time, and how some of your buddies can be just around the corner and you had no idea. Can't wait to use this app once I get an Iphone.

  • lara

    Honestly, this has been one of the most convenient and easy apps I have ever used. It's nice to finally be able to see updates and post them all from one place. I also used Banjo to find places last minute, when I was in a hurry, so i'd say that's pretty reliable!

  • Greg Dawson

    @Alex - I use it every day now! Definitely a time saver.

    @Marissa - Such a great app... have to agree it's a top app!

    @Lara - Banjo's map integration is very handy, yes indeed!